Tambourine Introduces Presto™, the Revolutionary AI-Powered Web Editor for Hotels

Tambourine Unveils Presto™: A Game-Changer in Hotel Marketing Technology

In a bold step towards innovation in the hospitality industry, Tambourine, a leader in marketing technology for hotels, has officially announced the launch of Presto™. This latest upgrade to their already popular content management system, Symphony, introduces a robust front-end editor that's enhanced by artificial intelligence, fundamentally changing how hoteliers manage their online presence.

What Is Presto™?

Presto™ is designed specifically to empower hotel staff and marketing teams by allowing real-time edits to their websites directly from the front-end. No longer do users have to navigate complex back-end systems or require technical expertise. Presto™ simplifies the website editing process into intuitive point-and-click functionality, ensuring that properties can swiftly adjust content to meet guest expectations.

Key Features of Presto™

1. Instant Content Editing

Using Presto™, hotel teams can make immediate adjustments to their copy, swap images, and refresh promotional content without any lengthy processes. This agility helps maintain an up-to-date and relevant online presence, crucial in today’s rapidly changing digital landscape.

2. AI-Assisted Text Editing

Gone are the days of worrying about grammar and tone. Presto™ integrates AI tools that allow users to enhance clarity and ensure brand consistency effortlessly. Users can generate new content, revise existing text, or polish their wording with just a click, a feature that guarantees professionalism and alignment with brand messaging.

3. Streamlined Workflows

By eliminating the need for back-end editing, Presto™ revolutionizes traditional content management workflows. This not only saves time but also reduces the disconnect between the content created and the customer's online experience.

4. Greater Flexibility

Now more than ever, agility is vital in marketing. Presto™ enables quick adaptations to market shifts, allowing properties to stay ahead of the competition through timely updates in response to seasonal campaigns and guest feedback.

5. Enhanced Quality Control

With Presto™, maintaining brand consistency becomes a breeze. Users can ensure that all updates align with property standards, which is crucial for brand integrity and customer satisfaction.

The Vision Behind Presto™

Breno Sisnando, Vice President of Website Platform Development at Tambourine, emphasized the importance of this tool by stating, "Presto eliminates the disconnect between content and experience. By having hotel teams edit directly on the front end, we've removed the friction that has long defined traditional CMS workflows." This vision is not just about saving time; it’s about redefining how hotel content is managed and consumed.

Christina Davis, Senior Vice President of Product and Operations, added, "Presto was built to put control back in the hands of marketers and creators. Instead of navigating layers of back-end systems, they can now edit visually and rely on the integrated AI to instantly polish their copy, ensuring brand consistency and perfect grammar." This feature encourages creativity and efficiency, allowing marketing teams to focus on crafting compelling narratives rather than troubleshooting technical issues.

Conclusion

Tambourine continues to set benchmarks in the hospitality sector through innovative solutions like Presto™, which not only enhances the editing experience but also ensures that hotels can present the best version of themselves online. With its promise of seamless content updates and quality control, Presto™ is poised to transform how hotels interact with their digital content.

For further information on how Presto™ can revolutionize your hotel’s website management, visit tambourine.com/better-with-age.

As Tambourine champions the integration of technology with hotel marketing practices, Presto™ stands out as a testament to their commitment to elevating the hospitality experience. Whether you're a hotel marketer, operator, or manager, Presto™ is here to help you enhance your online presence and engage effectively with your guests.