Creating a Bigger Future: TCL Unveils Innovative Display Technologies and AI at IFA 2025

Inspire Greatness: TCL at IFA 2025

TCL, a prominent brand in consumer electronics and a leader in Mini LED and ultra-large televisions, recently made waves at IFA 2025 with its impressive show, themed "Inspire Greatness". This showcase highlighted the company's commitment to enhancing everyday life through innovative products, sophisticated design, and breathtaking experiences, illustrating TCL's mission to connect audiences globally through transformative technology.

The event featured an extraordinary display, adorned with sports-themed designs that created a vibrant atmosphere. TCL emphasized its dedication to improving the viewing experience for fans and athletes alike, merging technology with passion. Among the major highlights of the presentation was the flagship C9K Premium QD-Mini LED TV. Equipped with the cutting-edge CrystalGlow WHVA panel and Bang & Olufsen audio, it combines innovative display technology with immersive design and superior sound, providing an exemplary gaming experience.

TCL's continued advancement in display technology was evident as they unveiled their first QD-Mini LED ultra-wide monitor, the 57R94 Dual 4K, designed to deliver an extraordinary visual experience for gaming and multitasking. Moreover, TCL introduced a new wireless sound solution in partnership with Dolby, the Z100 Wireless Free Sound Speaker, which allows users to customize their audio setup for an immersive home theater experience. The newly announced Dolby Vision 2 is also set to enhance viewing quality in TCL televisions soon.

AI-Powered Smart Living

At the heart of TCL’s portfolio at IFA 2025 was a human-centered approach to artificial intelligence, facilitated by the Turing platform from Eagle Lab. This evolution enables more intelligent and personalized interactions with a variety of smart devices, including televisions, air conditioners, refrigerators, washing machines, and smartphones. For instance, TCL's FreshIN 3.0 air conditioner boasts health features with AI, voice control, and energy efficiency, providing crisp and fresh air alongside QuadruPuri cleansing technology.

Likewise, the built-in T-Fresh refrigerator maintains hygienic food storage and facilitates quick access to cooled snacks. The Wi-Fi-connected SuperDrum washer and dryer series allows users to manage laundry remotely, featuring Auto Dose technology for optimal detergent dispensing.

In mobile technology, the new TCL NXTPAPER 60 Ultra boasts NXTPAPER 4.0 technology with a 7.2-inch display that prioritizes eye health, offering a unique smartphone experience. The NXTPAPER 11 Plus tablet expands this comfort to a larger screen while delivering integrated AI features that enhance productivity.

A highlight among TCL's introductions was AiMe, the world's first modular AI robot, which aims to create engaging interactions across various scenarios. AiMe combines realistic expressions, interactive AI capabilities, and smart home functions to transform everyday moments into creative opportunities.

Other standout innovations included the RayNeo X3 Pro, microLED AR glasses with real-time translation and AI interaction, the TCL MOVETIME MT48 Kids Smartwatch, and the TCL PlayCube portable projector, contributing to a holistic experience at home and on the go.

Embracing Olympic Spirit

As a global Olympic partner, TCL presented the excitement of the upcoming Winter Olympics at IFA 2025 through interactive experiences inspired by the upcoming games in Milan and Cortina 2026. Visitors enjoyed a dedicated Olympic zone featuring mascot appearances and team support initiatives to enhance the event atmosphere.

Premiering TCL NXTHOME

For the first time, TCL introduced NXTHOME, a concept merging smart living solutions, lifestyle appliances, and collaborations with world-renowned partners, including Bang & Olufsen and Roche Bobois. This new vision promotes a seamless integration of art and technology in modern homes, catering to various living spaces from kitchens to entertainment areas.

Committing to Sustainability

TCL also showcased its practical sustainability efforts throughout its entire value chain, notably with its SunPower domestic energy solutions integrating solar panels and battery storage into a smart management system. Furthermore, TCL ECORA™ emerged as a groundbreaking sustainable material developed in collaboration with designer Chris Lefteri, transforming ceramic waste into high-performance plastics with reduced carbon emissions.

Overall, TCL's showcase at IFA 2025 reflects an extensive commitment to innovation, sustainability, and enriching sports and entertainment experiences at home and beyond, marking a significant milestone in the evolution of home technology.