#Canada #SiteMedia #Actual Media #SiteNews #Vancouver, Toronto

SiteNews and Actual Media Merge to Form SiteMedia

In a groundbreaking move for the Canadian media landscape, SiteNews, a prominent digital publication dedicated to the construction and industrial sectors, has joined forces with Actual Media Inc., a respected name in infrastructure and environmental journalism. This merger has resulted in the launch of SiteMedia, a new entity that aims to set the standard for B2B industrial media in Canada.

The Vision Behind SiteMedia

The newly established SiteMedia is set to become a unified platform that serves a wide array of industries that are crucial to Canada's economy. Andrew Hansen, CEO of SiteMedia, emphasized the goal of providing a modern news source designed specifically for Canada's construction and industrial landscape. Initially, SiteNews aimed to cultivate a community where industry professionals could connect and share insights. However, with the ambitious vision of SiteMedia, the intention extends far beyond that; it strives to enhance networking opportunities and access to vital information.

Bringing Together Trusted Names

With a staff of over 27 professionals, SiteMedia is structured to include six standalone publications, in addition to hosting more than 25 key industry events. This positions it as a major force in the media sector, designed to cater to an executive audience across Canada. The merger combines the strengths of both organizations; SiteNews’s fresh, engaging approach to digital reporting infused with Actual Media’s two decades of editorial excellence and industry credibility.

Todd Latham, Chairman of SiteMedia, articulated the importance of this merger, stating that Actual Media has established itself as a trusted partner for sectors including water, waste, and environmental issues. He expressed that the merger is about creating a more expansive reach and increased capacity for collaboration, especially in industries that are vital to Canada’s infrastructure and economy.

A Dominant Platform for B2B Communication

The formation of SiteMedia comes at a time when sources of authoritative news and insights are essential for business-to-business (B2B) companies in Canada. The recent federal budget has highlighted the significance of industrial sectors within the Canadian economy, making it evident that media players like SiteMedia will play an essential role in keeping stakeholders informed. This newly merged entity boasts a unique position in the media landscape, aggregating the industry's most influential brands and networking opportunities within a singular dynamic platform.

Brett Rutledge, Chief Growth Officer at SiteMedia, noted that their in-depth industry specialization is the core reason for their appeal to both readers and advertisers. By focusing on the nuanced needs of their audience, SiteMedia ensures that its content is not just relevant but transformative for those within the industrial sphere. This approach enables them to unify content with practical insights and actionable events tailored to the needs of their audience.

Vision for the Future

The primary goal of SiteMedia is to tackle four major challenges presented to businesses in the industrial sector — raising public awareness, building trust, driving sales, and attracting top talent. Corinne Lynds, COO of SiteMedia, asserts that this merger is an innovative step towards a multifaceted platform designed for engagement and interaction amongst sectors.

By focusing on collaboration, SiteMedia aims to empower industries to work together more effectively to confront challenges head-on and nurture stronger communities. Its strategic alignment with the need for cross-industry solutions represents a notable shift in how media can facilitate collaboration and growth within the industrial sectors.

In summary, the merger between SiteNews and Actual Media to form SiteMedia marks a significant milestone in Canada's B2B media industry. With its comprehensive coverage, focus on community building, and a commitment to enhancing industry standards, SiteMedia is poised to lead in delivering timely and critical insights to the sectors that underpin Canada's economy. The establishment of SiteMedia heralds a new chapter in the media landscape, one that embodies the need for interconnectedness and collaboration in addressing the pressing industrial challenges of our time.