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ITANDI's Brand Renewal: A New Era for Real Estate Technology

ITANDI Co., Ltd. is proud to announce a complete brand renewal aimed at smoothing real estate transactions through innovative technology. This overhaul includes a revised corporate logo, updates to service logos, and changes to various service names, all designed to enhance the brand's visibility and clarity in today's dynamic real estate environment.

Background of the Brand Renewal

ITANDI has consistently focused on its mission to streamline real estate transactions with technology. Our diverse services cater to various aspects of the real estate industry, supporting over 4,000 real estate companies to date. In recent years, we've prioritized seamless integration with ancillary fields, reflecting our commitment to adapt to evolving market needs.

To represent our current growth and the expansion of our services, it was essential to clarify our business offerings and effectively communicate the value we deliver under the ITANDI brand. Thus, we have embarked on this significant brand transformation.

New Service Offerings

With this brand renewal, several products have been consolidated and renamed to enhance recognition and usability:

1. ITANDI BB - A real-time platform for real estate agents.
2. ITANDI Rental Management - A service supporting rental management tasks.
3. ITANDI Rental Referral - A service that aids rental mediation.
4. ITANDI Sales PropoCloud - A service supporting real estate sales processes.
5. ITANDI Real Estate Data - A new data service currently in preparation.

It’s important to note that there are no changes to service content, pricing, or domains prompted by this update.

Additionally, our group company, Housmart Inc., has integrated its sales support system for real estate sales agents, formerly known as PropoCloud, into the ITANDI brand lineup as ITANDI Sales PropoCloud.

Understanding ITANDI’s Business Model

At its core, ITANDI unifies three fundamental SaaS offerings that support rental management, rental mediation, and real estate sales. These services are anchored by a real-time property information platform fostering smooth communication and transparency in real estate transactions. By expanding collaboration with diverse stakeholders and various services related to living, we aim to provide significant value to everyone involved in real estate dealings.

The ITANDI Experience

ITANDI’s services represent a one-stop solution designed to streamline the workflow involved in real estate transactions. From facilitating over one million tenant applications annually through ITANDI BB to assisting with rental management and mediation—our comprehensive approach enhances efficiency and customer satisfaction. Currently, more than 4,000 real estate businesses benefit from our comprehensive applications.

ITANDI's Brand Concept

Our brand concept focuses on practical insights from the field, consumer perspectives, and future visions. By pursuing openness, labor-saving solutions, and advancement within the industry, we aim to create a frictionless business and transaction experience.

ITANDI’s Mission, Purpose, and Vision

• - Mission: To smooth real estate transactions through technology. We acknowledge that while housing is a crucial foundation for life, the current processes are often opaque and cumbersome. Our enduring mission is to resolve these challenges using technology.

• - Purpose: We empower individuals to focus on what matters most to them. Streamlining real estate transactions allows individuals to cherish precious moments with family or create optimal environments for business.

• - Vision: We aspire to be the infrastructure for everyone’s real estate needs. Recognizing that real estate transactions consist of numerous small deals, we believe a comprehensive system capable of facilitating each deal is essential for enabling individuals to focus on what truly matters in life.

ITANDI is determined to build an open platform for various fields in the real estate industry, leveraging extensive data, AI, and scalable architecture to support a cohesive platform.

Key Dates and Resources

• - Brand Updates Scheduled: July 23

- Service Site: ITANDI Service
- Corporate Site: ITANDI Corporate
- Recruitment Site: ITANDI Careers

• - Updates to system screens and promotional materials will roll out post-September.

About ITANDI

Established in June 2012, ITANDI Co., Ltd. is a real estate tech company driven by the mission to enhance real estate transactions through technology. With annual figures exceeding one million electronic tenant applications and approximately 340,000 electronic contracts, we are proud to promote digital transformation within the real estate sector.

For further inquiries, visit our website or contact us at our headquarters in Roppongi, Tokyo.