#United States #New York #Thesis* #Lolli #Bitcoin rewards

Thesis Acquires Lolli to Expand Bitcoin Ecosystem

In a significant move aimed at boosting the adoption of Bitcoin, Thesis, a venture studio known for developing Bitcoin-centric solutions, has acquired Lolli, one of the longest-standing and accessible crypto rewards platforms. This acquisition is seen as a strategic initiative to deepen consumer engagement by enhancing rewards, expediting payouts, and forming innovative partnerships in the growing Bitcoin ecosystem.

A New Chapter for Lolli

Matt Luongo, co-founder of Fold and the CEO of Thesis, will lead Lolli into a promising new phase. Luongo has been instrumental in making Fold the first publicly traded company in Bitcoin financial services, revolutionizing the way users can earn and spend Bitcoin in their everyday transactions. He expressed his admiration for Lolli's approach to engaging users, which emphasizes the importance of everyday interactions—whether it be shopping, gaming, or spending—over just investing.

Luongo stated, "At Thesis, we believe Bitcoin's real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."

What's Next for Lolli?

Lolli's immediate roadmap under Luongo's leadership includes several user-focused innovations aimed at enriching the user experience. Here are some of the priority initiatives:

1. Enhanced Game Offerings: Lolli plans to revamp two of its most popular features, Daily Stack and Arcade. Users can look forward to a significant upgrade with new games, quests, and increased daily rewards.
2. International Expansion: Lolli is not limited to the U.S. The company is in the process of outlining its strategy to expand its services globally, aiming to make Bitcoin rewards accessible to everyone, no matter where they are.
3. Collaboration with Fold: As part of this acquisition, Lolli and Fold are working together to establish new ways for users to earn Bitcoin, including enhancing the gift card marketplace to incorporate more brands and options for global users.
4. Immediate Payouts: Addressing one of the most requested features from its community, Lolli will soon unveil a system that allows for instant reward payouts along with diverse redemption options.

Strengthening the Thesis Ecosystem

The acquisition of Lolli by Thesis is primarily focused on unifying the Bitcoin consumer experience, bridging the gap between earning Bitcoin and utilizing it in daily life. By integrating Lolli's rewarding capabilities with Fold's offerings and those of other brands under the Thesis portfolio, the aim is to create a seamless ecosystem that empowers users to earn and spend Bitcoin conveniently.

Users can expect new developments such as a "Lolli Market", which will feature an array of brands and offer higher cashback rates while maintaining global accessibility. This initiative is seen as a way to enhance everyday opportunities for earning and using Bitcoin.

Alex Adelman, the founder of Lolli, expressed his enthusiasm about the acquisition, stating, "We've always aimed to make Bitcoin easy, fun, and rewarding for everyone. With Thesis' infrastructure expertise and shared vision, we're positioned to significantly enhance our platform and accelerate Bitcoin adoption worldwide."

Preparing for Growth

To realize these ambitious goals, Thesis will also focus on upgrading Lolli's infrastructure, transitioning it to a more robust and scalable system. Since its inception in 2018, Lolli has successfully rewarded over 600,000 users, distributing more than $20 million in Bitcoin through daily shopping, gaming, and various online activities.

This acquisition marks a powerful alliance committed to evolving and expanding the Bitcoin experience for users around the globe. With Lolli now a part of Thesis, both companies are poised for remarkable growth in the Bitcoin rewards landscape, as they work together to set new standards for user engagement and accessibility.

About the Companies

Founded in 2018, Lolli is the premier Bitcoin rewards application that allows users to earn Bitcoin and cashback from purchases made at over 50,000 major retailers and by playing more than 1,000 mobile games. The platform's mission is to simplify Bitcoin earning, ownership, and sharing to foster greater participation in the Bitcoin economy.

Thesis, established in 2014, is devoted to building on Bitcoin and aims to empower individuals and communities through innovative market-leading products like Fold, Mezo, and tBTC—focusing on establishing a sovereign digital future. Together, with Lolli on board, Thesis* aims to create a more engaging and rewarding Bitcoin ecosystem for consumers around the world.