#Japan #Tokyo #FamilyMart #Hormone Udon #Beef Miso Udon

FamilyMart's Exciting New Release: Beef Hormone Miso Yaki Udon

FamilyMart, headquartered in Minato, Tokyo, is gearing up for a grand milestone as it approaches its 45th anniversary in September 2026. Emphasizing their commitment to innovation, the company has embraced the slogan, "The Biggest Challenge," with a focus on continuously offering exceptional quality. One of their latest offerings is the much-anticipated 'Beef Hormone Miso Yaki Udon', set to be released on August 4, 2026. This culinary delight will be available in approximately 16,400 FamilyMart locations across Japan for 398 yen (including tax: 429 yen).

The Allure of B-Class Gourmet: Hormone Udon

Renowned as a cherished B-Class gourmet dish, Hormone Udon originates from Tsuyama City in Okayama Prefecture and Sayou Town in Hyogo Prefecture. The dish features fresh beef hormones grilled with vegetables and udon noodles, drizzled in a rich sauce based on miso or soy sauce. The cooking method, where the flavors meld together under the heat of a teppan (iron plate), enhances the aroma and taste, captivating numerous enthusiasts nationwide. Notably, the Hormone Udon from Tsuyama City boasts a prestigious Silver Prize from the B-1 Grand Prix, Japan's largest local food competition, showcasing its popularity and quality.

A Benchmark in Flavor: Juicy Beef Hormone Meets Rich Miso

Within Tsuyama City alone, around 50 restaurants vie for culinary supremacy with their Hormone Udon offerings. Now, FamilyMart has taken the essence of these acclaimed dishes and crafted a frozen version that customers can conveniently enjoy at home. The fragrant sauce, mirroring the delicious aroma of grilled meats, blends perfectly with the juicy sweetness of beef hormones, culminating in a dish that's irresistible. Ideal as a meal or an accompaniment to drinks, this new product promises a satisfying experience that will keep you coming back for more.

The Beef Hormone Miso Yaki Udon promises a delightful balance of flavors, highlighting the tender beef hormone and a robust miso sauce, ensuring a comforting dining experience at home.

Product Details

• - Product Name: Beef Hormone Miso Yaki Udon
• - Price: 398 yen (including tax: 429 yen)
• - Release Date: August 4, 2026
• - Availability: Nationwide
• - Description: Indulge in the savory essence of beef hormones in this udon dish, featuring a rich sauce made from beef fat and processed brown sugar, crafted using two types of rice miso: Saikyo White Miso and 100% Koji Miso.

Note: Images are for illustration purposes only. Prices are listed with the tax rate of 8%. Availability may vary by region and store.

At FamilyMart, our mission is to strengthen our connection with customers, striving to be an indispensable community hub that goes beyond convenience. We aim to create a place where every individual can connect like family, enhancing everyday experiences.

A Commitment to Innovation: The Spirit Behind 'The Biggest Challenge'

As FamilyMart approaches its 45th anniversary, the company aims to remain at the forefront of the convenience store industry, adapting to evolving consumer needs. With the slogan, 'Creating Your Best Moments: The Biggest Challenge', FamilyMart emphasizes its commitment to excellence in eight core areas: deliciousness, affordability, excitement, discovery, innovation, sustainability, employment, and community love.

For more information on the 45th anniversary specials, visit the official site at: FamilyMart 45th Anniversary.

About the FamilyMart Private Brands

FamilyMart’s private brand, 'Famimaru', showcases over 1,000 varieties, including processed foods, snacks, household goods, and beverages. Additionally, the 'Famimaru KITCHEN' line provides ready-to-eat options like side dishes and frozen meals, while 'Famimaru Bakery' and 'Famimaru Sweets' offer delightful baked goods and treats.

The “Famimaru” branding reflects FamilyMart's commitment to high quality, safety, and eco-friendliness, appealing to diverse age groups and demographics. The brand aims to deliver happiness through every product, ensuring that every family can enjoy a taste of comfort every day.

As FamilyMart continues its journey, it stands firm in delivering 'delicious, delightful, and trustworthy' experiences for you and your family.