#Japan #Tokyo #Snowboarding #Burton #My First

Exploring the Journey of Snowboarders in Burton's 'My First'

In October 2025, Burton will unveil its exciting new short documentary series titled 'My First', which showcases the inspiring stories of 14 Japanese snowboarders as they reflect on pivotal moments in their snowboarding careers. Each rider shares their unique experiences, capturing the essence of what makes snowboarding not just a sport, but a way of life.

A Diverse Cast of Snowboarding Talents

The series features a wide array of talented individuals who have made significant contributions to the snowboarding community. From those who consistently push the boundaries in world-class competitions to others who embrace personal expression in backcountry riding, the stories shared in 'My First' encompass various facets of the sport. Notable riders participating include:

• - Kurumi Imai
• - Reira Iwabuchi
• - Mitsuki Ono
• - Mari Fukada
• - Yuka Fujimori
• - Yuki Furihata
• - Takeru Otsuka
• - Hiroto Ogiwara
• - Raibu Katayama
• - Shuichiro Shigeno
• - Ryusei Takahashi
• - Haruki Takeuchi
• - Yuya Nakayama
• - Kaishu Hirano

Each rider’s story reflects their individual journeys within the world of snowboarding, shedding light on the challenges and triumphs they have faced along the way. This series not only highlights their personal narratives but also conveys the vibrant culture and community that surrounds snowboarding.

A Commitment to Purpose

Burton's endeavors are guided by a clear purpose: to positively impact people and the planet while elevating the sport of snowboarding. The brand is dedicated to minimizing environmental impact and creating products that are safe for both customers and the planet. Each product launched this season symbolizes this commitment, embodying the values and aspirations of the brand.

• - Environmental Responsibility: Burton emphasizes the importance of reducing CO2 emissions and developing long-lasting products that contribute positively to the environment. They are actively working toward climate-positive goals by 2025 through science-based initiatives aimed at decreasing their carbon footprint.

• - Advancing Snowboarding: The brand’s mission extends toward ensuring a sustainable future for snowboarding, facilitating access for all to experience the joy of riding.

B Corporation Certification

Burton is notable for being the first snowboarding company to achieve B Corporation certification in 2019. This recognition identifies companies meeting high standards of social and environmental performance. Burton continues to maintain this status with re-certifications across multiple regions, reinforcing its commitment to sustainability in the industry.

The Burton Legacy

Founded in 1977 by Jake Burton Carpenter in Vermont, Burton has played a crucial role in transforming snowboarding into a globally recognized sport. From innovative product lines to grassroots efforts supporting ski resorts, the company has significantly shaped the snowboarding landscape. Today, Burton stands as a leader in outdoor and winter sports industries, consistently pushing boundaries while prioritizing sustainability.

With headquarters in Burlington, Vermont, and offices in Austria, Japan, Australia, Canada, and China, Burton remains a privately held company dedicated to excellence and innovation. For more information, visit www.burton.com.

Stay tuned for glimpses into the lives of these riders through 'My First', available on Burton Japan’s official Instagram and TikTok accounts, and witness the spirit of snowboarding come alive through their stories.