#Japan #Tokyo #PRESS BUTTER SAND #BAKE INC. #Sweet Potato

Experience Autumn with the New Sweet Potato Butter Sand

The renowned butter sand specialty store, PRESS BUTTER SAND, operated by BAKE INC. in Tokyo, is preparing to delight customers with a new creation: the "Sweet Potato Butter Sand". From September 1, 2025, this seasonal confection promises a decadent experience that fans of their treats are eagerly awaiting.

A Celebration of Sweetness

This particular butter sand features a sensational mixture of domestically sourced Anno sweet potato mixed into a butter caramel, exuding pure seasonal luxury. The product is inspired by the image of baked sweet potatoes topped with rich butter, encapsulating the very essence of autumn through its lush composition. The highlight is the syrupy amber sweetness dripping from the sweet potato peel, masterfully incorporated into butter caramel that melts graciously on the tongue. Furthermore, the subtle sweetness of maple sugar leaves a refined aftertaste, making each bite an invitation to indulge in a moment of joy amidst daily routines.

Product Details

Sweet Potato Butter Sand

This treat is crafted using sweet potato paste and powder from the Anno variety (98% of the ingredients), creating a uniquely sticky caramel filling paired with rich sweet potato butter cream, all encased in a crunchy cookie. To symbolize the luscious syrup from the sweet potato skin, caramel chips are mixed into the cookie dough, providing a shiny appearance that is both crispy and aromatic. With the inclusion of maple sugar, this butter sand achieves a deep flavor profile that is perfect for fall and winter enjoyment.

Price: ¥1,512 (including tax)

Availability: The Sweet Potato Butter Sand will be available at PRESS BUTTER SAND's permanent stores across Japan, as well as various pop-up locations. Customers can also purchase it through several online platforms including the official online shop, BAKE the ONLINE, Rakuten Market, auPay Market, and Yahoo Shopping.

Sales Period: September 1, 2025 - November 19, 2025 (availability may end sooner if supplies run out)

Exclusive Pre-Sale Opportunity

Members of the "BAKE Membership Program" will have the privilege of purchasing the Sweet Potato Butter Sand before the general public, starting from August 18, 2025. Early birds can enjoy this delightful treat five days before its official launch.

Pre-Sale Period: August 18, 2025 - August 22, 2025

Delivery Dates: August 24, 2025 - August 26, 2025, ensuring that customers receive their orders on their chosen dates within this timeframe.

What is the BAKE Membership Program?

Offered by BAKE INC., this program provides members exclusive access to early sales, special offers, and a points system applicable for future purchases in both physical stores and the online shop, enhancing shopping experiences and rewards.

The Essence of PRESS BUTTER SAND

Founded on the principle of "Making Straightforward Treats That Are Straightforwardly Communicated," PRESS BUTTER SAND prides itself in using quality ingredients and meticulous methods to deliver delightful gifts of taste. Since its inception in 2017 at Tokyo Station, it has expanded throughout Japan and internationally.
The cookies are baked using a traditional technique known as "hasami-yaki," known for eliminating excess oil to achieve a perfect balance of texture and flavor. Simple yet rich, the butter cream and caramel are impeccably sandwiched between airy cookie dough, creating a dual-layered delight.

Company Overview

• - Name: BAKE INC.
• - Founded: April 2013
• - CEO: Tsuyoshi Nakano
• - Location: 3-19-1 Shirokanedai, Minato-ku, Tokyo, 108-0071, Japan
• - Corporate Information: BAKE INC.
• - Business Activities: Manufacturing and selling confectioneries, managing the online shop BAKE the ONLINE, and operating web media such as THE BAKE MAGAZINE and CAKE.TOKYO.
• - Brands: Eight brands including BAKE CHEESE TART, CROCCAN SHU ZAKUZAKU, and many more, each offering unique treats that satisfy a variety of sweet cravings.