#Japan #AI in Healthcare #Tokyo #BtoB Advertising #Dr.JOY

Dr.JOY Achieves Recognition at the 47th Japan BtoB Advertising Awards

Dr.JOY Inc., based in Toranomon, Tokyo, has proudly received the prestigious Gold Award at the 47th Japan BtoB Advertising Awards, organized by the Japan BtoB Advertising Association. This award acknowledges the company’s impressive 'Recruitment Website' which was wholly developed in-house. Dr.JOY excelled not only as an advertiser but also as a production company, earning accolades from both perspectives.

The award ceremony took place on June 8, 2026, at Tobu Hotel Levant Tokyo, where representative Hiroaki Ishimatsu accepted the award on behalf of the company.

About the Japan BtoB Advertising Awards

Since its inception in 1980, the Japan BtoB Advertising Awards has been recognized as the only comprehensive competition in Japan focused on BtoB advertising. It aims to recognize the outstanding efforts in corporate communication activities (advertisers) and comprehensive technical capabilities (production companies) showcased through advertising works. This, in turn, contributes to the evolution and overall enhancement of BtoB advertising within business, marketing, and communication realms.

This year’s awards featured 523 submissions across 15 categories, with gold awards awarded to top works in each category. Dr.JOY's recruitment website achieved the gold status in the 'Career Recruitment' category.

Unique In-House Production

What distinguishes this award is that it recognizes both the 'advertisers (companies)' and the 'production companies' individually. Dr.JOY's unique in-house model allowed the company to excel in both roles, leading to dual accolades as both an advertiser and a production firm. This success is a collaborative accomplishment by Dr.JOY’s team and its subsidiary in Vietnam, showcasing their ability to unite across various roles and locations to create a singular cohesive work.

Judges praised Dr.JOY, noting: "The gold award-winning entry from Dr.JOY effectively integrated the theme 'AI Changing the Future of Healthcare' with their business and recruitment message at a high level. Through employee interviews and videos, they communicated the passion and culture of their workforce, successfully balancing the allure of solving social issues with the speed typical of startups."

Features of the Awarded Recruitment Website

The recruitment website, designed as Dr.JOY marks its 13th anniversary, aims to create a space where job seekers' interests align with the company’s vision. Under the recruitment concept, 'AI Changing the Future of Healthcare - A Career Choice with Medical AI', the site incorporates four distinctive features:

1. Real Faces of the Organization: A group photograph of all team members serves as the main visual.
2. Authentic Employee Voices: Candid discussions showcase the company culture and work styles through a cross-talk initiative.
3. Accessible Conversations: They offer casual meetings without the need for resumes, reducing psychological barriers for candidates.
4. Complete In-House Consistency: From planning to design and coding, the entire process is managed internally.

Visit the Recruitment Website to explore more.

Looking ahead, Dr.JOY remains committed to its philosophy of 'The Next Move for All Healthcare Professionals,' offering solutions aimed at reducing operational burdens within medical settings while enhancing healthcare services.

Comments from Leadership

Hiroaki Ishimatsu, CEO of Dr.JOY, expressed his joy over the recognition: "Since our founding in 2013, we have endeavored to redesign analog responsibilities in healthcare through technology. I am genuinely thrilled that our heartfelt efforts have been acknowledged in this industry-leading forum. This recruitment site encapsulates how we confront medical challenges. We are on the lookout for like-minded individuals who share our vision of pioneering the field of medical AI."

Mariko Inoue, Executive Officer of the Branding Strategy Department, shared her insights on the production process: "Through this recruitment site, we focused on articulating what it means to work at Dr.JOY from the perspectives of our employees. In an era of rapidly evolving AI, we emphasize the importance of conveying what human roles should be. We appreciate the creativity and flat culture within our team, enabling us to achieve this wholly in-house. Thank you to everyone who contributed."

Company Overview

• - Company Name: Dr.JOY Inc.
• - Headquarters: 2-6-1 Toranomon, Toranomon Hills Station Tower 17F, Minato-ku, Tokyo
• - Established: November 2013
• - Business Activities: Software development and management in healthcare / Providing medical and pharmaceutical information to healthcare institutions
• - Official Website: Dr.JOY