Transforming Data Services: SMArtX and Milemarker Innovate for Advisor Personalization

In a groundbreaking move for the wealth management sector, SMArtX Advisory Solutions has announced a strategic alliance with Milemarker, emphasizing the evolution of managed account technology toward personalization. This partnership aims to empower advisory firms with immediate access to actionable insights generated from sleeve-level data, thereby enabling them to enhance client experiences significantly.

Advancing with Data-Driven Insights


Aaron Wormus, Chief Technology Officer of SMArtX, stated that the integration underlines the capacity to convert data into meaningful action. He emphasized how this partnership enhances the decision-making power of financial advisors, ultimately enriching client relationships and fostering measurable growth.

At the heart of this collaboration is the transformation of standardized data from SMArtX into customized dashboards and workflows through Milemarker. Advisors now have the ability to gain real-time insights, which are crucial for optimizing portfolios and making swift decisions tailored to client needs. The integration process has also been expedited - what previously took weeks to complete can now be finalized within days, drastically reducing the time it takes to deliver value to both the firms and their clients.

Seamless Integration for Enhanced Efficiency


"Advisors shouldn’t have to navigate away from their central work platform to leverage the full capacity of SMArtX," said Jud Mackrill, Co-Founder, and CEO of Milemarker. This statement underscores the essence of the integration; making sleeve-level data accessible within the daily tools and workflows that advisors already utilize enhances the likelihood of adopting these technologies.

By bridging SMArtX's extensive data resources with Milemarker’s innovative digital experience frameworks, firms can create a cohesive, advisor-focused ecosystem, turning complex information into a sustainable competitive advantage in the crowded wealth management marketplace.

About Milemarker and SMArtX Advisory Solutions


Milemarker serves as a robust data infrastructure tailored specifically for wealth management firms. Its platform integrates over 130 systems and is built on Snowflake, seamlessly consolidating various data sources—custodian data, portfolio systems, CRMs, and planning tools—into one unified interface. This efficiency allows advisors more time to focus on their clients, enhancing service delivery.

On the other hand, SMArtX Advisory Solutions stands as a premier provider of unified managed account technology. Offering a flexible API-first, cloud-native platform characterized by modular architecture, SMArtX allows firms to customize their solutions according to specific operational needs. Whether it's managing accounts, facilitating trade direction, or optimizing client billing processes, SMArtX's offerings boost operational efficiency through automation and simplified account management.

Furthermore, SMArtX also provides its proprietary technology to other enterprises looking to modernize their managed account infrastructures, whether as standalone solutions or as integrated components of existing systems. The focus is consistently on leveraging technology to enhance operational capabilities while driving growth, positioning SMArtX as a key partner for RIAs, broker-dealers, asset managers, custodians, and FinTech firms.

In summary, the partnership between SMArtX Advisory Solutions and Milemarker is reshaping the landscape of financial advising by enabling firms to harness the power of data. As the industry evolves, such technological advancements will be crucial for maintaining a competitive edge, ultimately benefiting both advisors and clients alike.

Topics Business Technology)

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