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Chishui River Forum 2025: A Path Towards Sustainable Development in the Spirits Industry

The Chishui River Forum was held on October 28, 2025, in Guizhou Province, located in the southwest of China. This gathering brought together nearly 400 participants from various backgrounds, including prominent figures from renowned spirits companies and industry experts. Under the theme of "Interwoven Harmony," the forum aimed to explore sustainable development in the global spirits industry.

The Significance of the Chishui River Basin

The Chishui River, known as the "China's River of Fine Liquor," is a central hub for the country's baijiu production. This region accounts for over 60% of China's capability to produce the jiangxiangxing flavor of baijiu, hosting well-known brands such as Moutai, Xijiu, and Langjiu. The traditional brewing wisdom found along its banks, combined with Guizhou's distinctive "industrial symbiosis" development model, positions the Chishui River as a pivotal player in the expansion of the global spirits market.

A New Era of Innovation

During the forum, participants discussed that the core value of China's spirits industry lies in its blend of quality and rich culture. The industry is currently experiencing an innovation trend termed "Innovation 3.0," characterized by a forte on cultural appreciation, value recognition, and lifestyle enjoyment. The emphasis was placed on collective harmony as the foundation of Chinese alcohol culture, with symbiosis being pivotal for the sustainable development of the global spirits industry.

Key Initiatives Launched

The forum featured various themed sessions and exchanges, prompting in-depth discussions around multiple aspects. Topics covered included the exploration of baijiu application scenarios, the engagement of Generation Z consumers, the integration of Chinese and foreign cultures in spirits, and the digital transformation of the beverage industry. Among the notable outcomes were two main initiatives:

• - The initiative for high-quality development in the global alcoholic beverage industry was jointly launched by the China Economic Information Service, China Moutai, and several significant domestic and international beverage corporations.
• - The Chishui River's global declaration on fine wines and spirits aimed to promote the establishment of an open, inclusive, collaborative, prosperous, and innovative global community within the alcoholic beverage sector.

In addition to these initiatives, two reports were presented. One focused on the development index of both Chinese and global alcoholic beverages, while the other examined the ESG (Environmental, Social, and Governance) progress within the key jiangxiangxing baijiu production area of Renhuai in Guizhou. The intention behind these reports is to create a scientific evaluation system that will serve as a benchmark for the digital evolution of the global alcoholic beverage industry and support its growth.

Collaborating for Future Success

The forum emphasized the importance of cross-border collaboration, technological innovation, resource sharing, and the collective crafting of quality standards. This approach is intended to breathe new life into the mutual learning of both Chinese and foreign cultures regarding spirits, ultimately propelling the high-quality advancement of the global spirits sector.

The Chishui River Forum 2025 represents a significant step forward in re-envisioning the operational framework of the spirits industry, fostering partnerships that transcend borders, and forging innovative paths to prosperity in this vital sector. As the global interest in premium spirits continues to escalate, initiatives like these will play a crucial role in shaping the future of the industry, ensuring it is sustainable, culturally rich, and adaptable to changing consumer demands.

For more details, please visit the original source at Xinhua Silk Road.