#Japan #Tottori #Dooox #Tottori City #Go Asaka

Introduction

In a noteworthy move toward revitalizing Tottori's economy, Go Asaka, the head of sales at Dooox, has been appointed as the first Industry Promotion Advisor by Tottori City. The appointment signifies a collaborative effort between the public and private sectors in tackling local economic challenges. It reaffirms Dooox's commitment to changing the world through action, a core belief that drives the company.

Background of the Industry Promotion Advisor Role

The newly established role comes in response to the complex challenges posed by population decline and rapid industrial changes in Tottori City. Starting from November of the seventh year of the Reiwa era, Tottori City has initiated a system that recognizes external experts as Industry Promotion Advisors. These advisors are expected to bring a strong passion and alignment with Tottori's industrial initiatives, collaborating with city officials to foster innovation and economic expansion.

As an advisor, Asaka will not only provide specialized knowledge but also serve as a vital link between Tottori's economic tourism department and the private sector. Through ongoing dialogue, the goal is to critically assess policies, develop innovative concepts, and create new partnerships to invigorate the local economy.

Inaugural Recognition Ceremony

The official recognition ceremony for Go Asaka took place on December 23, 2025, at 9:00 AM, marking a momentous occasion for both Asaka and Dooox. The event was held in the eighth conference room at Tottori City Hall, with the head of the city’s economic tourism department presiding over the ceremony. Following the recognition, Asaka engaged in a constructive exchange of views with Mayor Yoshihiko Fukazawa, underlining the importance of collaboration moving forward.

Future Outlook

As Tottori City’s first advisor, Go Asaka aims to enhance cooperation with the economic tourism department to build a robust model for industry promotion through public-private collaboration. The efforts will include ongoing tours and initiatives designed to attract outside businesses and foster community engagement. Additionally, Asaka will provide guidance from the private sector’s perspective to help refine and implement strategies swiftly.

The aim is to demonstrate the effectiveness of Tottori City’s new advisory system and to establish it as a model for other regions across the nation.