Ito Yokado Unveils an Exciting Valentine's Day Lineup for 2026

Introduction
Starting January 9, 2026, Ito Yokado, headquartered in Shinagawa, Tokyo, will kick off its Valentine's Day offerings across 180 stores nationwide, including York Foods and York Mart. This year, Ito Yokado is responding to growing consumer demand for special seasonal chocolates not only as gifts for loved ones but also as treats for oneself, known as “jibun choco.”

With the theme of “A Heart-Pounding Season,” Ito Yokado is proud to expand its selection by approximately 10% compared to last year, allowing customers to enjoy a broader range of products tailored to their unique preferences during the Valentine’s season.

Exclusive Product Range
Among the standout products are many exclusive items available only at Ito Yokado, such as the “Fruit and Chocolate Selection,” “Sanrio Characters x Goncharoff,” and intriguing collaborations with Netflix. Additionally, fans can look forward to the “MINT MANIA” line, offering mint-themed chocolates. There are also specialty items crafted with a focus on ingredients and methods, like the “GODIVA Castella au Chocolat” and “Chanomi Premium Matcha Sweet Chocolate,” ensuring a delightful indulgence.

Affordable Treats for Everyone
In light of the ongoing rise in raw material costs, Ito Yokado aims to provide enjoyable alternatives for customers by introducing individually wrapped chocolates and sweets starting at just 100 yen. Customizable gift options, such as the popular “Candy Club Can,” will return this year with two exclusive designs illustrated by renowned designer Heisuke Kitazawa.

For 2026, Ito Yokado's Valentine's selection promises to deliver excitement through a variety of delightful chocolates, catering to both personal self-rewards and thoughtful gifts for beloved ones.

2026 Valentine's Overview

- Concept: Museum of Chocolate - MUSÉE du CHOCOLAT
- Theme: A Heart-Pounding Season
- Sales Period: From January 9 to February 14, 2026 (37 days total)
- Online Store: Ito Yokado Online Store

Featured Valentine's Products
1. Gâteau de Voyage - Rose Candy
- Price: 100 yen (tax included)
- Features: A variety pack including caramel, orange, chocolate chip financiers, as well as madeleines.

2. AKI Premium Maple Leaves (1 Piece)
- Price: 270 yen (tax included)
- Features: Donut-shaped cookies with chocolate coating, offered in chocolate, strawberry, and lemon flavors.

3. GODIVA Castella au Chocolat (4 Slices)
- Price: 1,500 yen (tax included)
- Features: A luxurious cake made with Belgian dark chocolate and cocoa powder, featuring a light yet rich texture.

4. Chanomi Premium Matcha Sweet Chocolate (4 Pieces)
- Price: 1,500 yen (tax included)
- Features: Matcha chocolate crafted with high-quality matcha from Kyoto, offering a unique tasting experience.

5. MINT MANIA Mint Sticks (8 Sticks)
- Price: 1,480 yen (tax included)
- Features: A mint chocolate brand featuring sweet and cool flavors.

6. Sanrio Characters x Goncharoff - Collector's Can (19 Pieces)
- Price: 2,200 yen (tax included)
- Features: An exclusive can featuring popular Sanrio characters along with delicious character-themed chocolates.

7. Zootopia Icing Cookie Sticks
- Price: 800 yen each (tax included)
- Features: Adorable cookies featuring characters Nick and Judy from Disney's Zootopia, available exclusively online.

This year, Ito Yokado is committed to delivering a truly memorable Valentine’s celebration with a broad spectrum of engaging and unique chocolate experiences for everyone.