#Japan #Tokyo #Tokyo Event #Babiew #Meiji Hohoemi

Exciting Collaboration Event: Meiji Hohoemi x Babiew

On January 20th, 2026, the highly anticipated collaboration event between BEFFY Inc.'s baby product review site, Babiew, and Meiji's infant formula Hohoemi will take place at Futako Tamagawa in Tokyo. This event commemorates the launch of the newly upgraded Hohoemi formula, now enhanced with Bifidobacterium, marking a milestone as it becomes the first infant formula in Japan to include this beneficial bacteria.

With the aim of fostering joyful moments between parents and their children, this experiential event is tailored specifically for expectant parents and those with infants up to one year old. It promises a delightful agenda, packed with engaging activities including:

• - Taste the New Formula: Experience the upgraded Meiji Hohoemi in a well-designed booth.
• - Professional Photography: Capture precious moments with your child with a professional photographer offering age-specific photoshoots and maternity shoots.
• - Play Area: A designated space for children to play safely, allowing families to create lasting memories together.

Event Background

Meiji Hohoemi has been a cornerstone in the infant formula market for over a century, dedicated to supporting the healthy growth of babies while bringing smiles to families. The recent formula upgrade introduces Bifidobacterium, reflecting continuous innovation in fulfilling the nutritional needs of infants.
Babiew is dedicated to helping parents enjoy happy and fulfilling daily experiences by providing authentic reviews from real users, ensuring that parents can make informed choices about baby products. The collaboration with Meiji is particularly exciting as it celebrates the formula's recognition as the Best Baby Product in the Milk Category at the 2025 Babiew Baby Goods Awards.

Event Details

• - Date: January 20, 2026
• - Time: 1:00 PM - 3:00 PM
• - Venue: Tsutaya Electrics, 2F E-room1, Futako Tamagawa Rise S.C. Terrace Market, Setagaya, Tokyo
• - Target Audience: Expecting parents and those with infants aged 0-1 year
• - Entry Fee: Free
• - Registration: Recommended to ensure a smooth experience
• - Registration Deadline: January 19, 2026, 3:00 PM
• - Special Requirement: Adults must be accompanied by children for entry.

Event Offerings

• - Capture the Moment: A photo booth managed by a professional photographer will be available, where parents and children can participate in age-appropriate photoshoots. Not only will your child's age be documented, but parents will also receive maternity shots for their own memoirs.
• - Formula Preparation Workshop: Attendees can learn the proper ways to prepare the new Hohoemi, getting hands-on experience while discovering effective storage methods.
• - Kids' Play Area: Designed for safety, this area will allow children to engage in playful activities, ensuring that everyone enjoys a relaxed and joyful experience.

Special Bonuses for Attendees

All visitors will receive a Meiji Hohoemi Easy Cube as a takeaway gift. For those who register in advance, the first 30 attendees will also receive an exclusive Meiji Hohoemi bib! It's important to note that while anyone can attend without prior registration, special perks like the bonafide gifts and prioritized photo sessions are exclusive to registered guests.

About Babiew

Babiew (https://www.babiew.com/) is a leading platform for baby product reviews in Japan, founded with the mission to aid parents during pregnancy and early childcare. The site emphasizes genuine user experiences without any promotion or advertisement manipulations, ensuring a reliable resource for parents seeking assistance in choosing the best baby products.

Contact Information

For media inquiries, please reach out to
BEFFY Inc. Public Relations
Email: [email protected]

This event presents a fantastic opportunity for parents to gather insights about the new Hohoemi formula, engage in family-oriented activities, and, most importantly, create some unforgettable memories! Don’t miss out on this unique experience!