#Sustainability #Tokyo #Coffee Shop #SAMAA_

SAMAA_: Crafting a Sustainable Coffee Experience

A delightful cup of coffee can pave the way for a beautiful future. This belief is the cornerstone of SAMAA_, a new coffee shop set to open on October 1, 2025, in the heart of Sangenjaya, Tokyo. The venue is a transformed 70-year-old wooden house, designed as an experimental space that marries deliciousness and sustainability. SAMAA_ aims to redefine modern coffee culture by regarding every aspect—from ingredients and their production origins to the spatial design and human connections—as part of a singular, sustainable cycle.

The Sangenjaya branch marks the launch of this inspiring project, which embodies a new value system where Japanese and Indonesian cultures intersect. It will feature expertly curated coffee selections and drinks made with jamū, a traditional Indonesian beverage, alongside bagels developed specifically for SAMAA_ by étéco bread.

Brand Philosophy

At SAMAA_, the mantra is clear: we will not compromise either deliciousness or sustainability. Founded on this belief, the brand strives to create “better choices” for guests, the community, and the planet. By employing a laboratory-like approach, SAMAA_ aims to tackle the challenges that commonly arise between flavor and sustainability, taking the first step with each carefully crafted cup of coffee.

“MAKE A_NEW WORLD” is not just a slogan but a commitment to fostering new experiences that blend food, space, and culture. SAMAA_ is leading the charge in the evolution of coffee as part of the **