#Japan #Hyatt #Aizuwakamatsu #Omiwai Travel

Innovative Marriage Support Through Travel

In a bid to promote regional revitalization, the unique concept of 'Omiwai Travel' is set to take place in Aizuwakamatsu, Fukushima Prefecture on April 18 and 19, 2026. Organized by Hyatt Co., a Tokyo-based company specializing in travel-oriented matchmaking events, this initiative opens registration for single women across Japan starting from March 9.

Addressing Modern Matchmaking Challenges

Hyatt's affiliated marriage consultation service, 'Kokoen,' has identified three common challenges faced by singles in their quest for love:

1. Limitations of Matching Apps: Many singles find it difficult to engage in serious relationships due to the overwhelming presence of superficial matches driven by physical appearance and casual dating motives.

2. Inadequate Exposure in Parties: Participants often feel pressured during short matchmaking events to present themselves authentically, leading to evaluations based primarily on first impressions.

3. Lack of Depth in Traditional Meetings: The conventional one-on-one meetings provide limited insight into a partner’s lifestyle habits and core values, leaving many unresolved questions about compatibility.

To combat these issues, 'Omiwai Travel' offers a two-day travel experience designed to foster deeper connections by allowing participants to discover each other's personalities beyond just profiles or first meetings. Previous events have seen a success rate of 66% in forming couples, proving the efficacy of this innovative approach.

Aizuwakamatsu: The Perfect Backdrop for Connection

Famed for its historic 'Tsuruga Castle,' Aizuwakamatsu offers a picturesque setting for this matchmaking retreat. Participants can engage in cultural explorations of the castle and the charming streets of the city, facilitating natural conversations. Evening meals will feature local sake and traditional cuisine, encouraging relaxed and open discussions.

On the second day, attendees will partake in a unique 'Akabeko-making' workshop, collaborating to create traditional crafts that reveal insights into each other's character that profiles alone cannot convey. Through diverse cultural activities, participants will gain a profound understanding of one another, aiding in the quest for meaningful relationships.

Bridging Urban and Rural Spaces

This initiative aims to connect single men living or working in Aizuwakamatsu, who are genuinely considering marriage, with women from across the nation. By facilitating these encounters, 'Omiwai Travel' aspires to initiate conversations about potential relocation or settling down in the region, thereby addressing the pressing issue of declining population in rural areas.

Event Details

• - Event Name: Omiwai Travel in Aizuwakamatsu
• - Dates: April 18-19, 2026
• - Location: Aizuwakamatsu City, Fukushima (Tsuruga Castle, Nanokamachi Street, etc.)
• - Eligibility: Single women aged 20-40 from across Japan and single men aged 20-50 living or working in the Aizuwakamatsu area
• - Capacity: Approximately 10 participants each from both genders (totaling 20), selected by lottery.
• - Organizer: Hyatt Co., Ltd.
• - Support: Aizuwakamatsu City

Getting Involved

For those interested in participating, details regarding entry fees and applications can be found through the official LINE account or by calling 070-8999-4468. The LINE account provides information on tour itineraries, profiles of participating men, preliminary recruitment notices, and bonuses for participants.

About Hyatt Co., Ltd.

Founded in November 2017, Hyatt Co. is dedicated to promoting marriage and regional revitalization. Operating from Shibuya, Tokyo, the company provides a diverse range of services aimed at connecting individuals, including marriage consulting, informative apps, and collaborative local tours. With skills honed in the advertising sector, Hyatt seeks to forge meaningful bonds between urban and rural populations, ultimately revitalizing local communities.

Company Information

• - Representative: Kazuki Ishihara
• - Location: Shibuya, Tokyo, 29-33 Sakurakaicho
• - Website: hyatt-japan.com

Contact

For media inquiries, interviews, or data related to past successful matches, please reach out to Hyatt's Omiwai Travel Department at Tel: 03-6712-7315 or Email: [email protected].