#Japan #Tokyo #HOCUS POCUS #reoa #prologue 3

reoa's First POP-UP Store in Tokyo: A Fashion Experience

The innovative fashion brand reoa, directed by the talented Yumiko Seki, will launch its very first POP-UP STORE from May 28th to May 30th, 2026. This exciting event will take place at HOCUS POCUS in Nagatacho, Tokyo, showcasing the Spring/Summer 2026 collection titled reoa prologue 3.

This POP-UP STORE provides an exclusive opportunity for fashion enthusiasts to engage directly with the brand’s unique aesthetic and collect an array of limited edition pieces. The event will also feature a collaborative twist with HOCUS POCUS, including exclusive collaboration donuts available at both the Nagatacho and Omotesando locations.

Highlights of the POP-UP STORE

• - ### 1. reoa's Inaugural POP-UP STORE

For the first time, shoppers can touch and try on items from the Spring/Summer 2026 collection. Under the creative vision of Yumiko Seki, this collection aims to resonate with individuals looking for beautifully crafted pieces that feel both comfortable and special.

• - ### 2. Exclusive Collaboration Donuts with HOCUS POCUS

To celebrate this event, two unique donut flavors have been introduced in collaboration with HOCUS POCUS, promising a memorable taste experience that can only be enjoyed during the POP-UP period.

• - ### 3. Collection Items Available at HOCUS POCUS Omotesando

At the Omotesando location, special reoa items will also be for sale alongside the unique collaboration donuts, allowing visitors to explore distinct offerings in both locations while indulging their taste buds.

An Invitation from Director Yumiko Seki

Yumiko Seki, the creative force behind the brand, expressed her excitement about the POP-UP event, stating, "I hope visitors can experience the fabric's texture and atmosphere that is hard to convey through a screen. I curated this collection for those looking to ease up and express their true selves through fashion. I invite both newcomers and loyal fans to enjoy this space together."

Details of the Event

Nagatacho Venue: reoa POP-UP STORE

• - Dates: May 28 (Thursday) — May 30 (Saturday)
• - Hours: 11:00 AM — 6:00 PM
• - Location: HOCUS POCUS Nagatacho
• - Address: 2-5-3 Hirakawacho, Chiyoda, Tokyo, 102-0093
• - Access: A brief 2-minute walk from Exit 4 of Nagatacho Station (Tokyo Metro Hanzomon/Yurakucho/Nanboku Lines)
• - Entry: Free and no prior reservation required

Omotesando Venue: HOCUS POCUS

• - Dates: May 28 (Thursday) — May 30 (Saturday)
• - Location: HOCUS POCUS Omotesando
• - Address: 4th Floor, Naito Omotesando Building, 6-1-4 Jingumae, Shibuya, Tokyo

More About reoa

reoa offers clothes that naturally blend into daily wear while adding a touch of specialness. The brand focuses on delivering pieces that resonate with the essence of self-expression.

• - Official Instagram: @reoa_official
• - Official Online Store: reoa.jp

Online Store Launch

For those unable to attend the POP-UP, the Spring/Summer 2026 collection will become available on reoa's official online store starting June 1, 2026. Don't miss this opportunity to secure a piece from this captivating collection!