Enhance Your UX Strategy with AI: Free Seminar with Matt Penna

In the rapidly evolving world of design, artificial intelligence (AI) has emerged as a vital tool for enhancing user experience (UX). Creek and River Co., Ltd. (C&R) is excited to announce a free online seminar titled "UX Strategy: The Strategic Shift with AI" featuring renowned UX designer Matt Penna on November 15, 2025. This seminar is tailored for designers eager to integrate AI into their workflows and decision-making processes.

The Power of AI in UX Design

AI has transformed how we approach design, offering innovative solutions that streamline processes and uncover crucial insights. This seminar aims to eliminate the anxiety that many designers face regarding AI's potential to disrupt jobs. Instead, C&R emphasizes the importance of viewing AI as a reliable partner that can significantly enhance creative capabilities.

Matt Penna, an award-winning art director with over 25 years of experience at prestigious brands like Bank of America and Disney, will guide attendees through the practical steps of implementing AI in UX strategies. Participants can expect to learn how to:

- Utilize AI analytics to identify bottlenecks in user journeys.
- Conduct rapid testing cycles through AI simulation tools.
- Establish metric-based UX strategies for ongoing improvement.
- Develop team structures and skills for effective human-AI collaboration.

What Attendees Will Learn

Practical Applications of AI in UX Strategy

The seminar will cover a variety of themes, including:

- Discovering User Journey Issues: Learn how to use AI analytics to pinpoint friction points in user experiences.
- Fast Testing & Iteration: Implement rapid testing and iterative cycles utilizing AI simulation tools.
- Metric-Driven UX Strategy Design: Construct UX strategies based on key performance metrics to ensure continuous improvement.
- Team Collaboration with AI: Strategies for developing team capabilities that foster effective collaboration between humans and AI.
- Integrating AI into UX: Key considerations and common pitfalls when incorporating AI into UX strategies.

Addressing Common Concerns

During the seminar, Matt Penna will also address common questions such as:

- How can one ensure that AI recommendations are aligned with their users and overall business objectives?
- What are the realistic timeframes and budgets needed for implementing AI analytics in UX?
- How to alleviate team concerns regarding AI potentially replacing human creativity?

Event Details

Date: November 15, 2025
Time: 10:00 AM - 11:00 AM (JST)
Platform: Online (Zoom)
Entry Fee: Free
Capacity: 60 participants

This seminar provides an excellent opportunity for anyone interested in enhancing their UX strategy by utilizing AI. To secure your spot, please register by visiting here. The registration deadline is 11:00 AM (JST) on November 15, 2025.

By incorporating AI into UX, designers can not only improve efficiency but also create more tailored user experiences that meet the evolving demands of the market. Join Matt Penna to explore how AI can reshape your approach to UX strategy and lead to better outcomes for users and organizations alike.

For any inquiries or further information, please contact CREEK and RIVER Co., Ltd.'s PEC office via email at [email protected] or visit their official website at CREEK and RIVER Co., Ltd..

Don't miss out on this valuable opportunity to learn from an industry expert and elevate your UX design game by harnessing the power of AI!