Choco Effect by Meiji: Leading the High Cocoa Chocolate Market for 13 Years

Meiji's Choco Effect and Its New Campaign Featuring Chanka Wai

On April 22, 2025, Meiji Co., Ltd. will launch a new web commercial starring comedian Chanka Wai from the duo 'W Engine.' The campaign titled Choco Effect: Recommended by Doctors showcases how this health-oriented chocolate has dominated the high cocoa chocolate market for 13 consecutive years.

The commercial features Chanka Wai playfully expressing disbelief about the idea that chocolate can contribute to health. Declaring, “Such a good deal can’t be true!” he reflects the skepticism that many may feel about enjoying chocolate while maintaining health. However, the storyline quickly reveals that 93% of doctors who prioritize daily health management actually recommend Choco Effect, which brings excitement and reassurance to Chanka.

The campaign aims to convey the benefits of Choco Effect in a fun and engaging manner. As Chanka’s surprised expression changes to trust, he deliciously agrees to incorporate this health-focused chocolate into his diet. It concludes with the tagline, “Meiji Choco Effect: The Chocolate for Health.”

Insight into Health Recommendations by Physicians

A comprehensive study conducted by Medical Tribune Research examined the recommendation rate of Choco Effect among 1,007 physicians. The results were overwhelmingly positive, showcasing a high brand recognition and a strong preference for the product among health professionals. An astonishing 90% acknowledged it as a quality and reliable option for health maintenance, while over 80% felt they could consume it without worrying about sugar intake.

The reasons cited for their recommendations were primarily due to its rich polyphenol content from cocoa (95.6%) and its health-supporting properties (93.0%). This supports the brand's position as a favored product in both the medical community and among consumers.

Chanka Wai's Personal Take on Health

In a recent interview, Chanka Wai shared his thoughts on maintaining his health amidst a hectic schedule filled with filming and events. He admits that while his lifestyle is often irregular, he manages to stay healthy with the help of Choco Effect, which he enjoys regularly with his family. He revealed how his wife and children often share the chocolate with him before meals, making it a delightful ritual that fosters health-conscious choices in his household.

Chanka also mentioned that he utilizes Choco Effect to boost his concentration before performances and filming. He believes that the chocolate not only adds to his enjoyment but also enhances his performance. His portrayal of health management resonates with the public, aligning perfectly with the message Meiji hopes to communicate.

Final Thoughts

With Choco Effect, Meiji has set a clear direction in promoting the enjoyment of chocolate while ensuring it contributes positively to health. The company's commitment to leveraging the benefits of cocoa polyphenols sets it apart in the competitive market and reflects a growing trend towards integrating health consciousness into everyday indulgences. The infectious energy of Chanka Wai in their latest campaign encapsulates this ethos of enjoying good chocolate while also considering one’s health.

For a closer look, check out the web commercial: Choco Effect: Recommended by Doctors on YouTube.

Learn More About Choco Effect

For those looking to explore more about Meiji's Choco Effect and its health benefits, visit their official page: Meiji Choco Effect. With a focus on creating delightful, health-conscious products, Meiji continues to support the notion that enjoying chocolate can still be good for you.