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A Journey of Flavor: Gunpowder Irish Gin's New Campaign

Gunpowder Irish Gin is marking a significant milestone, celebrating a decade since its entrance into the US market. The spirit maker is embarking on an exciting new chapter with its latest initiative, titled A Curious Irish Adventure. This 360° campaign, which is their first of its kind, showcases the captivating global journey that contributes to each sip of Gunpowder Gin, aiming to resonate with gin lovers far and wide.

In 2004, P.J. Rigney, the visionary behind the brand, sought to craft something exceptional. Nestled at the edge of a serene lake in rural Ireland, he began an adventurous quest to explore diverse flavors. This exploration took him across nine countries, where he meticulously gathered twelve botanicals, including unique ingredients and rare gunpowder tea—a testament to the untamed spirit of Ireland.

Timed perfectly with National Gin and Tonic Day on April 9, Gunpowder Irish Gin has officially launched its campaign, encouraging enthusiasts to celebrate this iconic cocktail. The gin is available at retailers nationwide, with a suggested retail price of $36.99.

The Botanical Trail

At the heart of A Curious Irish Adventure is the Botanical Trail. This vibrant storytelling experience delves into the origins of Gunpowder's distinctive botanicals and shares the fascinating stories intertwined with them. The campaign utilizes Gunpowder's signature blue bottle as a visual anchor—a symbol of depth, adventure, and intrigue, perfectly aligning with the brand’s ethos.

National Gin and Tonic Day isn’t just a celebration; it presents an opportunity for cocktail enthusiasts to rediscover the rich history of this globally beloved classic. What once served as a medicinal remedy in the 18th century has evolved into a contemporary favorite, inviting exploration with novel gin varieties, garnishes, and flavor combinations.

Gunpowder Gin reimagines the traditional gin and tonic experience. Its unique take, the Gunpowder GT, features fresh grapefruit, creating a bold twist on the conventional recipe. To make it:
1. Pour Gunpowder Irish Gin over ice.
2. Top it off with high-quality tonic water.
3. Garnish with a fresh grapefruit slice.
Enjoy a cocktail that not only ignites the senses but also awakens curiosity with every sip.

A World of Flavors

Reflecting on the passionate pursuits of P.J. Rigney, his adventures have brought new flavors from exotic locales—from the citrus-scented groves of Sardinia to the sunny orange coasts of California and the lush sweetness of tropical pineapples in Brazil. Each journey has culminated in exceptional expressions of Gunpowder Gin, including Sardinian Citrus, Brazilian Pineapple, and California Orange Citrus. Each offering celebrates exploration and is best enjoyed as a refreshing GT, transporting consumers to distant shores with each sip.

For those eager to explore Gunpowder Irish Gin further, it can be purchased through The Shed Distillery's online store. To learn more about what's behind this unique spirit, visit the Palm Bay website.

About The Shed Distillery

Founded in 2014 by P.J. Rigney, The Shed Distillery is renowned for its exceptional, award-winning offerings, including Gunpowder Irish Gin, Drumshanbo Single Pot Still Irish Whiskey, and Sausage Tree Vodka. The distillery melds traditional practices with modern innovation, emphasizing quality, craftsmanship, and sustainability through the use of locally sourced ingredients. Under Rigney's guidance, The Shed Distillery has expanded its global reach, winning prestigious awards such as the International Spirit Brand of the Year at the 2022 Wine Enthusiast Wine Star Awards and the Best in Show at the 2024 TAG Awards, all while maintaining a strong connection to its Irish roots and community.

Whether you are an aficionado of gin or just beginning your journey, Gunpowder Irish Gin invites you to explore, enjoy, and embrace the adventure that each sip brings.