SUKOSHI Expands Its Presence in the U.S. with New Retail Locations

SUKOSHI's Bold Move to Expand in the U.S.

SUKOSHI, the premier Asian beauty retailer in North America, is gearing up for a significant expansion across the United States, unveiling several new locations in some of the country's most notable shopping centers. The brand’s momentum in 2025 will see its store openings in locations like King of Prussia Mall (Pennsylvania), Lenox Square (Atlanta), Aventura Mall (Miami), Bellevue Square (Washington), and Garden State Plaza (New Jersey). This expansion signifies SUKOSHI's most substantial growth in the U.S. to date, setting the stage to enhance the accessibility of Asian beauty products for a wider audience.

Transforming the Beauty Retail Landscape

Since its establishment in 2018, SUKOSHI has emerged as a pivotal player in the Asian beauty movement, renowned for its curated selection of over 200 brands from Korea, Japan, and other Asian countries. The brand is committed to reshaping how consumers discover and engage with beauty products, moving beyond superficial trends to deliver effective solutions that resonate with real-world expectations. The expansive outlook for SUKOSHI envisions over 40 stores across North America by the end of 2026, highlighting the company's mission to elevate Asian beauty's standing in the global market.

A New Retail Experience

SUKOSHI’s store designs are intrinsically tied to the shopping experience they provide. The signature pastel interiors, iconic pink gondolas, and cloud lights create an inviting atmosphere for shoppers seeking to explore the rich variety of Asian beauty offerings. Each store is designed not merely to serve as a retail space but as an immersive destination where beauty enthusiasts can learn, discover, and engage with products in a culturally contextualized environment.

Empowering Beauty Brands

In addition to expanding its retail footprint, SUKOSHI is positioning itself as a full-scale brand accelerator, providing a launchpad for beauty brands to further their reach from niche offerings to national retail presence. By partnering with brands, SUKOSHI grants them access to premium retail space, influencer collaborations, and pop-up activations that enhance visibility and consumer engagement.

CEO Linda Dang expressed pride in leading the expansion of Asian beauty in North America, emphasizing that scaling operations goes beyond merely opening new stores. "It's about setting a new benchmark for Asian beauty, creating spaces where customers can explore and learn about skincare and cosmetics in a relaxed and engaging atmosphere," she stated.

A Focus on Authenticity and Education

As the demand for Asian beauty products continues to surge within mainstream retail, SUKOSHI distinguishes itself through its emphasis on authenticity and education. The company is not only focused on trends but is committed to presenting products that deliver tangible results, reflecting a deeper cultural narrative. With the addition of exclusive global cult-favorites such as RED CHAMBER and Girlcult, SUKOSHI is broadening its assortment to ensure customers have access to the very best in Asian beauty.

SUKOSHI’s strategy involves creating a compelling retail narrative that goes beyond simply showcasing products. The brand’s approach combines education, authentic discovery, and innovative retail experiences, setting a new gold standard in the beauty industry. This dynamic engagement is crucial as it strengthens consumer relationships while fostering a community of beauty enthusiasts eager to explore the diverse and rich landscape of Asian beauty.

In conclusion, as SUKOSHI embarks on this exciting journey of expansion and innovation, it paves the way for a brighter future in the world of beauty, one that promises accessibility, understanding, and results-driven offerings that align with the evolving preferences of consumers across North America.