#Japan #Kids Public #online health #Shinjo City #Shinjo

Shinjo City Enhances Childcare Support with Online Service

In a noteworthy move, Shinjo City in Yamagata Prefecture has begun offering an online healthcare consultation service titled 'Obstetrics and Pediatrics Online' starting October 1, 2025. This initiative, entrusted to Kids Public Co., Ltd., based in Tokyo and led by CEO Naoya Hashimoto, aims to provide local residents with easy access to consultations with professionals such as obstetricians, midwives, and pediatricians from the comfort of their own homes.

By leveraging smartphones, families are empowered to seek advice and guidance regarding pregnancy, childbirth, and childcare, fostering a more supportive environment for raising children in Shinjo City.

The Rationale Behind 'Obstetrics and Pediatrics Online'

Shinjo City is located in the northern part of Yamagata Prefecture and serves as a central hub for the Mogami region. The city is home to Shinjo Station, the terminal stop on the Yamagata Shinkansen, and acts as a critical transportation link that connects Yamagata, Akita, and Miyagi Prefectures through major road networks.

Additionally, the famous Shinjo Festival, recognized by UNESCO as part of the Intangible Cultural Heritage, features spectacular floats with over 270 years of history that parade through the city each August, attracting around 440,000 visitors over three days. With its rich natural environment and a vibrant historical culture, Shinjo City is known for its liveliness and community spirit.

The city government has been working on establishing a robust support system for families in parenting situations, particularly during the night and on holidays when medical institutions and city offices are closed. To address the diverse needs of family households, Shinjo City has been contemplating additional supportive initiatives, including proactive information dissemination through social media.

By implementing the 'Obstetrics and Pediatrics Online' service, Shinjo aims to amplify its existing support measures, creating a seamless continuum of assistance from pregnancy through childcare. This online health consultation service will offer families the ability to consult with healthcare professionals easily anytime, anywhere, thereby contributing to a community where the process of raising children is secure and supported.

Comments from Shinjo City Health Division

A representative from the Public Health Division of Shinjo City expressed that the city plans to open the Child and Family Center 'Niko-tto' in April 2025. This center will provide a welcoming space for families to discuss matters related to pregnancy, childbirth, and child-rearing.

However, the rise in nuclear families and single-parent households has resulted in an increased number of people feeling isolated without someone nearby to turn to for advice. Additionally, the busy schedules of many parents create barriers to obtaining necessary guidance—leading to increased anxiety and challenges in parenting. Furthermore, concerns regarding the accuracy of online information have become a common issue faced by modern parenting generations.

The introduction of the 'Obstetrics and Pediatrics Online' service is set to mitigate these challenges. By allowing parents to consult experts, search case examples, and receive targeted information at all times, families can stay informed and feel supported, easing their worries from pregnancy through the various phases of child-rearing. Shinjo City is committed to providing ongoing support, fostering a nurturing environment within the community for families.

Remote Consultations Through 'Obstetrics and Pediatrics Online'

Parents can easily connect with experts in obstetrics and pediatrics via their smartphones through the 'Obstetrics Online' (https://obstetrics.jp/) and 'Pediatrics Online' (https://syounika.jp/) platforms. Key features of these services include:

• - Nighttime Consultations: Available weekdays from 6 PM to 10 PM with a reservation system for a 10-minute session with a chosen healthcare professional.
• - Anytime Questions: A question-and-answer format through the website's messaging system enables families to submit queries 24/7.
• - Daytime Midwifery Consultations: Chat consultations with midwives available without reservations every Monday, Wednesday, and Friday from 1 PM to 5 PM.

This innovative support system underscores the commitment of Shinjo City and Kids Public to ensure families have reliable resources at their fingertips, empowering them to confidently navigate their parenting journeys.

Contact for Press Inquiries

Kids Public Co., Ltd.
Public Relations
Phone: 050-1732-0536
Email: [email protected]
Website: https://kids-public.co.jp/

By embracing technology to provide essential support and services, Shinjo City continues to position itself as a leading example of community welfare innovation.