Primark Celebrates the Grand Opening of Its Second Virginia Store at Potomac Mills

Primark Expands Its Presence in the USA

Primark, the renowned international retail giant, officially inaugurated its second store in Virginia located at Potomac Mills in Woodbridge. This new location marks Primark's 30th store in the United States, highlighting the brand's aggressive expansion across the nation. With a footprint of over 32,000 square feet, the Potomac Mills outlet is designed to offer customers an extensive collection of trendy clothing, essential home items, and beauty products—all available at the brand's signature unbeatable prices.

The Potomac Mills store joins other locations in the DMV area, including Tysons Corner Center and Arundel Mills, catering to the fashion needs of Washington, D.C. metro shoppers. This latest store embodies Primark's commitment to providing stylish yet affordable fashion, ensuring that families and fashion enthusiasts alike can enjoy the latest trends without breaking the bank.

Kevin Tulip, President of Primark US, expressed excitement over this milestone: "We are thrilled to continue our expansion in the DMV region. Potomac Mills marks a proud milestone for us as it's our 30th store opening in the US. We're eager to welcome local shoppers today and show them firsthand why Primark's unbeatable value and fashion-forward offerings have made us a favorite among so many trendsetters and families."

To commemorate this grand opening, Primark planned a series of exciting events, starting with a lively atmosphere created by local DJ Farrah Flosscett. The initial customers in line were treated to giveaways, delicious snacks from Angel's Bake Shop, and beautiful fresh flower bouquets. The celebrations are set to continue through the weekend with additional giveaways, live music, complimentary coffee, and pastries, enhancing the shopping experience and drawing in crowds eager to be part of the festivities.

But Primark's innovations do not stop at in-store experiences. To better assist customers in finding their desired items, the brand's website features tools that allow shoppers to browse product offerings and check local store availability. Customers can easily stay updated on the latest product releases and store promotions by signing up for email notifications on the official Primark website.

About Primark

Founded in Ireland in 1969, Primark is dedicated to providing affordable fashion options for everyone, with over 450 stores in 17 countries and a diverse range of products spanning women's, men's, and children's wear, as well as home essentials and beauty accessories. Primark employs over 80,000 staff globally and continues to expand its footprint in both Europe and the US. Through its Primark Cares strategy, the company is also committed to sustainable fashion, aiming to make all its clothing from recycled or sustainably sourced materials by 2030, while actively working to reduce its carbon footprint and support fair wages across its supply chain.

For more information about the latest in fashion trends and store openings, customers can visit www.primark.com.