MY ONLY FRAGRANCE Opens in Kyushu
MY ONLY FRAGRANCE, a custom fragrance shop initiated from Kyoto, is set to launch its first permanent location in Kyushu on October 24, 2025. This new store, located in the vibrant area of Canal City Hakata in Fukuoka, will mark the twelfth outlet in Japan and the first in the Kyushu region.
A Strategic Location in Fukuoka
Fukuoka, known as Japan's largest commercial city in Kyushu, was chosen for its excellent accessibility and international appeal. Canal City Hakata is particularly popular among both domestic and international travelers, serving as a melting pot for tourism, commerce, and entertainment. With its unique architecture and stunning integration of water and light, coupled with MY ONLY FRAGRANCE’s ethos of creating personal and evocative scents, the store aims to offer a profound and memorable experience.
Store Design Combines Accessibility and Luxury
The design of the Hakata store focuses on creating a welcoming environment without overwhelming luxury. It features subtle lighting and calm hues, allowing customers to immerse themselves in the fragrance selection process peacefully. The open layout enhances the sensory experience, making it easy for guests to explore and enjoy the world of fragrances on offer.
Unique Fragrance Customization Experience
At MY ONLY FRAGRANCE, customers can select their favorite scent from dozens of fragrance notes, working alongside trained fragrance advisors to create their perfect blend. With over a hundred million possible combinations for each unique scent, customers can name their custom fragrance and receive it with a personalized label. This engaging process has attracted a diverse audience, making it a popular choice for souvenirs or gifts for loved ones, especially for visitors from abroad.
A New Permanent Hub in Kyushu
Previously, MY ONLY FRAGRANCE has established stores in major cities such as Kyoto, Tokyo, Nagoya, Yokohama, Narita, and Osaka. The Hakata store will serve as the first permanent establishment in the Kyushu region, designed not only for tourists but also for locals seeking to enjoy the essence of fragrance in their everyday lives. The knowledgeable staff will assist in crafting personal