Hisense and FIFA Collaborate for a Groundbreaking Sensory-Inclusive World Cup Experience

Hisense's Groundbreaking Sensory-Inclusive Initiative at FIFA World Cup 2026

Hisense, a leader in the home appliance and consumer electronics sector, has made a significant stride in promoting inclusivity by partnering with FIFA and KultureCity to create a sensory-inclusive FIFA World Cup™. This groundbreaking initiative aims to provide a more accessible experience for fans with sensory sensitivities during the world's most celebrated football tournament.

Enhancing Accessibility Across Host Cities

From June 11, 2026, all 16 host city stadiums located across the United States, Canada, and Mexico will feature specially designed sensory rooms. These rooms are equipped with Hisense's cutting-edge display technology to support fans who may struggle with sensory overload—individuals with autism, PTSD, anxiety, and other conditions will benefit from these comforting spaces.

The rooms are designed to offer a calming environment amidst the exhilarating atmosphere of match day. Research highlights the reality that up to 16.5% of the population experiences sensory processing challenges. As such, the intensity of live sporting events can often be overwhelming, making attendance difficult for many fans. By introducing sensory rooms, Hisense aims to change this narrative and encourage more fans to experience the excitement of live football.

The Features of Sensory Rooms

Each of the 16 stadiums will feature dedicated sensory rooms, strategically placed to allow fans to take a step back from the high-energy environment. These spaces will encompass dimmed lighting, reduced noise, comfortable seating, and tactile resources. Moreover, Hisense's advanced screen technology will present soothing visual content to aid in relaxation and sensory regulation.

Fans will have ongoing access to the sensory rooms during matches, providing them with a supportive environment whenever they feel a need to decompress. In recognition of the spontaneous nature of sensory needs, these rooms will be easily accessible throughout the venue, ensuring that fans can find solace whenever required.

Complementary Ticket Access Programs

To further enhance inclusion, Hisense, in collaboration with KultureCity, will offer complimentary tickets for families with sensory needs that might otherwise be unable to attend the matches. This initiative not only symbolizes Hisense's commitment to fandom inclusivity but also reflects FIFA's dedication to making sports accessible to everyone.

Broader Accessibility Goals

Alongside the sensory rooms, FIFA is implementing broader accessibility efforts, including providing sensory bags and trained staff to assist fans with diverse needs. The tournament will embody the spirit of unity that football fosters, inviting all kinds of fans to partake in this shared experience.

Impact on Global Sporting Events

The 2026 FIFA World Cup™, featuring 104 matches over 39 days, will mark a historic moment as it will be the first instance where every host stadium incorporates these sensory-inclusive spaces. This initiative represents a critical evolution in how global sporting events can cater to diverse audiences and becomes a model for future events worldwide.

As Jason Ou, President of Hisense Middle East, Africa and India, aptly notes, “Football has a unique ability to bring people together across cultures, generations, and communities... By supporting a more inclusive FIFA World Cup experience, we aim to help ensure that more fans and families in the Middle East can share in the excitement.”

About Hisense

Founded in 1969, Hisense is recognized globally for delivering high-quality multimedia products and home appliances. The brand prides itself on innovative technology, occupying the leading position in the 100-inch and over TV segment. As the official sponsor for the FIFA World Cup 2026™, Hisense is dedicated to fostering connections with audiences worldwide through sports partnerships.

As the world gears up for the FIFA World Cup 2026™, initiatives like this reflect a profound shift towards inclusivity, celebrating the beauty of football for everyone, no matter their circumstances. For more details on ticket applications through KultureCity, interested fans can visit the official Hisense × KultureCity page.