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LANY Hosts LLMO Conference Focused on AI Marketing Strategies

On July 22, 2026, LANY Inc., a prominent digital marketing support company based in Shibuya, Tokyo, will host the highly anticipated LLMO Conference. This event is dedicated to exploring comprehensive marketing strategies in the age of AI search. Following the success of the inaugural conference in January 2026, LANY has decided to expand the number of sessions, ensuring a more robust and practical approach to the challenges of modern digital marketing.

The central theme of this conference revolves around the question of why certain brands are prioritized in AI-generated search results. The key to this phenomenon lies in the effective implementation of integrated marketing, which connects various facets such as website creation, public relations, advertising, and performance measurement to enhance a brand's reputation.

As we witness a significant shift in the techniques of searching and attracting customers, driven by the introduction of AI models and the expansion of AI Overviews in Google search results, traditional SEO and advertising strategies may no longer suffice. The digital landscape is evolving, enhancing the need for companies to adapt and rethink their marketing strategies in light of these changes.

The LLMO Conference will gather professionals from various fields to discuss and share insights about the new marketing paradigm capped by AI search. Participants can expect to explore the strategies they need to adapt to in an AI-centric world, alongside practical examples and success stories that can inspire new approaches for business growth.

Event Details

• - Event Name: LLMO Conference | Comprehensive Marketing Strategies for the AI Search Era
• - Date & Time: July 22, 2026, from 10:30 AM to 2:30 PM
• - Cost: Free
• - Organizer: LANY Inc.

Benefits for Attendees

Everyone who registers will receive a link to access the event's recorded sessions, available for viewing until August 5, a perfect option for those who wish to revisit the presentations or share insights within their organization. Additionally, all participants who complete a feedback survey will receive presentation materials from all speakers, aiding internal discussions about LLMO strategies and real-world applications.

Session Highlights

The event will feature multiple insightful sessions led by experts from various companies:

1. Session 1: Kaida Takeuchi (LANY) presents insights gained from one year of dedicated LLMO efforts, detailing success stories and frameworks for implementation.
2. Session 2: Hiroshi Hirabayashi (TechFabric) discusses AI citation analysis and the steps necessary to build an effective LLMO/GEO strategy.
3. Session 3: Yuki Saegusa (NexGen) emphasizes the importance of product functionality in being chosen by AI.
4. Session 4: Chikara Fukutani (Baeji) shares best practices for website construction that is AI-friendly.
5. Session 5: Goichi Kumada (Opt) outlines the newest trends in AI search and advertising strategies utilizing ChatGPT.
6. Session 6: Hitoshi Boshi (IDEATECH) dives into effective digital PR methods for enhancing citation and visibility.
7. Session 7: Takato Kashiwagi (PR TIMES) explains how to design press releases that resonate with both AI and target audiences.
8. Session 8: Takunori Kawarada (Ahrefs Japan) reveals methodologies for continuously measuring the effects of AI search on PR and content.
9. Session 9: Mao Onishi (LANY) discusses the challenges faced in recruitment marketing due to the influence of AI in the job search.

Registration Details

Interested participants can register through the following link: Registration Form. Applications will be accepted until July 22, 2026, at 2:30 PM. Please note that the live viewing will be limited to the first 500 registrants, so early registration is highly encouraged.

By attending this conference, participants will gain invaluable insights and strategies that can be implemented to thrive in the evolving digital marketing landscape driven by AI. LANY Inc. reaffirms its commitment to being a growth partner for businesses looking to harness digital marketing for sustainable success.