Class Launches GG-Chair Program for Ultimate Home Gaming Comfort

Class Launches 'gg-chair' for Home Gaming Enthusiasts

In a move that promises to redefine home gaming comfort, Class Co., Ltd., headquartered in Meguro, Tokyo, has announced the launch of its innovative purchase program, 'gg-chair'. Starting on October 30, 2025, the 'gg-chair' program allows gamers to try high-performance gaming chairs at home for 30 days at an initial cost of just ¥7,480 (including tax). This initiative aims to help users find a chair that perfectly suits their physique and gaming style before making a purchase.

The Rise of eSports

As eSports continues to grow globally, with the International Olympic Committee (IOC) set to hold the first-ever Olympic Esports Games in 2027, the demand for comfortable, performance-enhancing gaming environments has surged. The Esports World Cup, taking place annually in Saudi Arabia, boasts a staggering prize pool exceeding ¥100 billion, indicating the industry's rapid expansion. In Japan alone, the eSports market is predicted to approach ¥20 billion by 2025, with a fan base surpassing 10 million people who engage in various forms of viewing.

This shift in gaming culture has heightened the importance of having the right equipment. Comfortable gaming chairs, specifically designed for long hours of play, have become crucial assets that can influence a player's performance. However, potential buyers often hesitate due to the high price tags associated with high-quality chairs, leading to common concerns about discomfort and finding the right fit.

How 'gg-chair' Works

Recognizing these challenges, Class aims to provide a solution with 'gg-chair'. This program allows customers to find their ideal chair by offering a 30-day trial period at a minimal initial outlay. Here’s what to expect:

1. A Focused Selection of High-Performance Office Chairs

Only top-tier office chairs designed for long-duration use are featured in the 'gg-chair' lineup. Gamers can explore various models that meet their specific needs, ensuring comfort and support during extended gaming sessions.

2. Thorough Testing at Home

To guarantee the best fit, customers can utilize the 30-day trial to evaluate how well a chair complements their gaming style and desk setup. If the chair does not meet expectations, returns are accommodated, allowing customers to make informed decisions based on their actual experience.

3. Affordable Initial Costs

To minimize financial risks, the program’s initial fee is set at an accessible ¥7,480 for thirty days. If a customer decides to keep the chair, they will pay the remaining balance, whereas returns incur no additional costs beyond the initial fee.

Collaborative Manufacturers

The 'gg-chair' program features a selection of esteemed manufacturers such as Ergohuman, Herman Miller, ITOKI, KOKUYO, Wilkhahn, HAWORTH, KEILHAUER, HAG, and CAGUUU. This diverse selection ensures that customers have access to some of the best ergonomic designs on the market.

A Sustainable Approach

Moreover, the 'gg-chair' initiative is rooted in Class's commitment to sustainability. Drawing from their experience in managing a rental service (CLAS), the company utilizes a circular service model that allows for the repair and reuse of returned chairs instead of disposal. This eco-friendly approach not only promotes sustainable practices but also assures customers that returns are hassle-free. Hence, in the event of a return, the chair is refurbished and made available to the next customer, thereby reducing waste.

Future Initiatives

Class is dedicated to supporting customers in discovering the best products for their needs. As they expand their offerings, they will continue to create an enjoyable and environmentally conscious shopping experience, assuring a 'no-risk return' policy that enhances customer satisfaction.

In summary, Class's 'gg-chair' program represents a forward-thinking approach to gaming comfort, providing a much-needed solution for gamers looking to optimize their setup. With the eSports industry booming, this service is timely and provides players with the opportunity to enhance their gaming experience significantly.

Explore the gg-chair collection here!