Luup's Expansion of Electric Kickboard Services in Okazaki City
In a significant move aimed at enhancing mobility options for residents and visitors in Okazaki City, Tokyo-based Luup, lead by CEO Daiki Okai, has announced the expansion of its electric kickboard sharing service, "LUUP." Originally launched in Okazaki on August 29, 2024, as part of a limited pilot program, the service will now officially extend its operational port locations from four to twelve starting May 2025.
The Mission Behind Luup
Luup's mission is clear: to create a city infrastructure that resembles the convenience of railway stations throughout urban areas. By offering services that include electric kickboards and pedal-assisted bicycles, Luup is committed to providing comprehensive micro-mobility solutions. Their goal focuses on ensuring that everyone can navigate urban landscapes freely and conveniently.
Since its inception in May 2020, Luup has made substantial progress, with more than 13,000 ports available nationwide. The service has been embraced as a go-to mobility option for various daily activities, including commuting, shopping, sightseeing, and more.
Successful Pilot in Okazaki
The recent pilot project in Okazaki, which ran from August 29, 2024, to March 2, 2025, was established to test electric kickboards as a reliable transportation mode within the city. By increasing the availability of this service, Luup aims to enhance mobility and contribute to the lively atmosphere of Okazaki's city center. The program received considerable support from citizens and tourists alike, who expressed a desire for broader service coverage.
In response, Luup's expansion to twelve ports will facilitate easier access to electric micro-mobility options in areas that previously lacked such facilities. This growth is expected to foster greater urban circulation and contribute to a more vibrant community.
Partnership with Okazaki City
In establishing this service, Okazaki City and Luup have been collaborating since 2019. The two parties signed a memorandum of understanding to explore the social implementation of electric micro-mobility solutions, aiming to enhance the city's transportation network. The transition from pilot to full-scale operation is a significant leap forward in their partnership, with the city expressing gratitude for Luup's continued commitment to improving mobility options for residents and visitors.
Newly Established Ports
As of May 2025, the following are the twelve Luup ports in Okazaki City:
- - Okazaki Castle Park
- - Kagoda Park
- - Narimo Rent-a-Car
- - Hotel Koyanizu
- - Meidaiji Traffic Square (beneath Ieyasu Square)
- - Okazaki City Hall, West Building Rotary
- - Banks
- - FLAT SO.
- - Higashi Okazaki Station East Bus Rotary
- - Behind Higashi Okazaki Station Public Toilet
- - Meidaiji Park
- - Okazaki City Library Community Plaza "Libra"
Luup has also expressed interest in recruiting potential port owners within the city, inviting businesses and property owners with underutilized spaces to reach out for collaboration.
Service Overview and Usage Fees
"LUUP" service provides electric kickboards and electric bicycles, allowing users to move between various ports through the mobile app, which is available on iOS and Android devices. With a base ride fee of ¥50 (tax included) plus additional charges of ¥15 per minute, the service offers an affordable transportation alternative to residents. Additionally, kickboard usage requires users to verify their age and pass a traffic rule test via the app.
For comprehensive reliability, Luup coverage includes various insurance options, including protection against property damage and personal injuries.
Future Outlook
The efforts to establish further ports and improve service accessibility signal a promising future for urban mobility in Okazaki. Luup continues collaboration with the city to create a safer and more convenient environment for all. For those interested in additional information, please visit
Luup's website.
With this considerable expansion, Luup’s vision of a well-connected city, where mobility is made accessible to everyone, is rapidly becoming a reality in Okazaki City.