#Market Research #Infotools #New Zealand #Auckland #Harmoni 3

Infotools Launches Groundbreaking Harmoni 3

Infotools has taken a significant step forward in the realm of market research with the launch of its latest platform, Harmoni 3 (H3). This release marks a pivotal evolution in Infotools' offerings, combining robust data analysis capabilities with advanced AI technology to help researchers uncover crucial insights more efficiently than ever before.

Harmoni 3 is the result of over 36 years of expertise and refinement in the market analytics landscape. The platform has undergone extensive re-engineering, enhancing both speed and processing capabilities. A key feature of H3 is ChatHarmoni, an innovative generative AI research assistant designed to empower market researchers by providing intelligent guidance throughout the data exploration process. This tool enables professionals to find meaning and insights within complex datasets more promptly.

A Tailored Approach to AI Integration
Ant Franklin, CEO of Infotools, emphasized the company’s commitment to balancing innovation with researcher autonomy. “We've spent more than 36 years refining how researchers interact with survey data by developing innovative tools that maintain a high level of rigor, transparency, and curiosity that define good research,” he said. H3's AI functions are designed to enhance, not replace, the crucial analytical skills of users, enabling them to focus on what truly matters in their research endeavors.

Security and Customization
Data security is a top priority for Infotools. ChatHarmoni operates through a secure AI gateway, allowing access to several commercial large language models (LLMs) within a controlled environment tailored for the insights industry. Franklin acknowledged that different organizations may prefer their own AI systems and assured users that Harmoni could be customized to allow for the integration of existing AI resources while ensuring data integrity.

User Experience Enhancements
The upgraded user interface of Harmoni 3 promotes a more fluid, collaborative exploration of data. Features such as drag-and-drop interactions, customizable dashboards, and automated data-flow scheduling make it easier for teams to analyze complex datasets. Adding to this usability, Harmoni 3 allows for multifaceted deep dives into data, including multi-directional nesting and drill-in capabilities that reveal deeper respondent-level insights.

Designed for Diverse Research Needs
John Bird, Executive Vice President of Client Development, highlighted the platform’s versatility, stating, “Harmoni forms the foundation of a growing number of complex market research programs, from global enterprises to world-class agencies.” With H3, teams can combine data, automation, and visualization within a singular environment, delivering consistent insights to stakeholders rapidly.

The Power Behind Infotools
Infotools, an Ipsos company since 2021, plays a vital role in powering Ipsos’ analytical capabilities via the Harmoni platform. This synergy enables researchers and clients to access insights efficiently. Infotools collaborates directly with leading brands such as Coca-Cola, Shell, and Samsung, focusing on simplifying complex data while unearthing significant patterns and trends.

A Vision for the Future
Since its inception in 1990, Infotools has focused on empowering organizations to turn intricate market research into actionable insights. The addition of ChatHarmoni further strengthens this mission, providing a comprehensive toolkit that enhances decision-making across industries. As data continues to grow in size and complexity, tools like Harmoni 3 will be crucial for organizations striving to leverage insights for strategic advantage.

For more details about Infotools and the revolutionary capabilities of Harmoni 3, visit infotools.com.

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Marie Melsheimer
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This article reflects the features and benefits of the newly launched Harmoni 3, emphasizing its impact on market research and the integration of AI technologies.