Exciting Launch of MONO MAKERS PROGRAM 2026 to Support Japanese Craft Entrepreneurs

Launch of MONO MAKERS PROGRAM 2026

Starting April 3, 2026, applicants can enroll in the MONO MAKERS PROGRAM 2026, a collaboration between NN Life Insurance Co., based in Tokyo, and the Japan Cultural Exchange (JCE) based in the Netherlands. This program targets young entrepreneurs in the traditional Japanese industry, focusing on the integration of Japanese craftsmanship with Dutch creative talent. The goal is to develop products that suit contemporary lifestyles and foster brand value, while aiming for expansion into European markets. Participants will receive hands-on support, including the opportunity to take part in a study tour in the Netherlands, running until the end of March 2027.

Addressing Challenges in Traditional Industries

The Japanese traditional craft sector faces numerous challenges such as a shortage of successors and declining demand. NN Life aims to create collaboration opportunities between Japan and the Netherlands as a “Small Business Supporter.” This year, leveraging their connections with small businesses and the overseas dissemination expertise developed through the MONO JAPAN initiative, JCE plans to foster international business expansion and innovation led by the next generation.

Program Details

To participate, interested parties must register on the JCE’s online platform, "MONO MAKERS MEET." This platform allows young entrepreneurs and designers in Japan who are involved in future manufacturing to connect and seek collaborative partners for product development. Once potential partnerships have been established and matches are made, pairs can apply together to submit their ideas for selection.

The chosen pairs of young entrepreneurs and designers will receive support for a series of contests and presentations scheduled until the end of March 2027. Further details can be found on the program's website.

Important Links:

Those interested in applying can visit the top page of the MONO MAKERS MEET website and follow the “Become a member” link to “Pre-register.” Note that the application process will be conducted in English only.

Schedule

- Application Period: April 3, 2026 (16:00) to May 22, 2026 (16:00)
- Selection Announcement: June 4, 2026
- Hands-on Support: Mid-June 2026 to March 2027

The selection committee will deliberate and review all applications and projects. Announcements of selected pairs will be made on our website and social media channels, but individual feedback on applications will not be provided.

Event Format

The program will be held online, excluding any on-site stints in the Netherlands or domestic performance presentation sessions.

Costs

Participation in the program is free. However, participants will bear costs for product development improvements, exhibition expenses, and any transportation costs within Japan.

Kick-off Event Details

To inaugurate the MONO MAKERS PROGRAM 2026, a kick-off event will occur on April 16, 2026. Attendees can expect a lecture on overseas market development by JCE's representative, Nakajo Emiko, and a talk from Erika Kojima of Kojima Orimono, a participant of the previous year's program. The event will provide an outline of the program and the specifics concerning recruitment opportunities.

Key Event Information:

- Date: April 16, 2026 (19:00 - 20:30, scheduled)
- Format: Online
- Registration and Details: Kick-off event registration
- Cost: Free

Achievements of MONO MAKERS PROGRAM 2025

Reflecting on the MONO MAKERS PROGRAM 2025, we see notable partnerships leading to innovative creations; for instance, a collaboration that resulted in new vertically oriented blinds utilizing traditional weaving techniques. Additionally, a partnership developed an accordion-style brand reflective of the traditional Japanese wax dyeing textiles. These products were showcased at the Kyoto International Gift Show in March 2026.

About the Organizers

NN Life Insurance Co.

NN Life is part of the esteemed NN Group, which has been operating for over 175 years and is rooted in the Netherlands. The company has a robust presence across Europe and Japan, providing insurance, pensions, banking, and investment services. Since its inception in Japan in 1986, NN Life has committed to safeguarding the interests of small businesses, aiming to support successors and young entrepreneurs while facilitating connections that enable innovative learning.

Japan Cultural Exchange

JCE is known for organizing "MONO JAPAN," a showcase of Japanese design and craft, as well as maintaining an e-shop for Japanese products. Since its inception in 2016 within Amsterdam's Lloyd Hotel, JCE has facilitated significant international collaboration and has been instrumental in elevating Japanese craftsmanship on global platforms. Recent initiatives include an Artist-in-Residence program and the online platform "MONO MAKERS MEET," which was established in 2023 to enhance creative collaboration between Japan and the Netherlands.