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Sinch Revolutionizes RCS for Mobile Operators

Sinch, a leading innovator in digital customer communications, has launched its comprehensive RCS Business Enablement service, designed specifically for mobile operators. This new service aims to streamline operations, enhance monetization efforts, and simplify the financial management of Rich Communication Services (RCS) for businesses. As enterprises increasingly recognize the value of RCS—a platform that offers verified and branded sender capabilities—Sinch steps in to provide crucial support for both telcos and their enterprise clients.

The Evolving Landscape of Messaging

The communication landscape is rapidly shifting, and RCS is emerging as a powerful tool for enhancing customer interaction. With rich experiences, enterprises can leverage this platform to provide not only secure communication but also engaging experiences through verified senders and improved analytics. The complexity of managing this sophisticated messaging system can be daunting for many telecom operators, which is where Sinch's expertise comes into play.

Sinch brings decades of industry experience and a proven track record of RCS implementation across various regions, including Europe, North America, Latin America, and Asia-Pacific. This geographical reach equips Telcos to meet the growing customer demand for swift and secure communications.

Features of the RCS Business Enablement Service

Sinch's RCS Business Enablement service presents several critical features aimed at simplifying RCS operations:

1. Sinch Operator Insights: This feature provides real-time visibility into vital metrics such as agent status and message trends. The data-driven approach assists in making informed decisions while ensuring compliance with privacy regulations.

2. Sinch Rating and Billing: Financial complexities associated with message billing are tackled through automated processes for collecting and rating messaging events, applying telecom-specific pricing models to simplify the invoicing process with wholesale partners.

3. Content Compliance Management: Sinch handles agent approvals and the lifecycle management process required for RCS for Business, working directly with Google's RCS administration tools. This ensures only authorized agents operate on the network, thereby reducing operational burden for telecoms.

4. Enhanced Fraud Detection and Security: The service incorporates proprietary testing platforms that analyze traffic to identify and mitigate fraud, spam, and malicious content, directly enhancing the security of RCS communications. This proactive approach safeguards both the operators and their clients.

5. End-to-End Ecosystem Support: Sinch provides comprehensive support for the entire messaging ecosystem, allowing telcos to focus on core operations while benefiting from outsourcing opportunities to drive revenue without extra costs.

Advantages for Telecom Operators

Telecom operators stand to gain significantly from adopting Sinch's RCS Business Enablement service. This includes:

• - Rapid RCS Deployment: Operators can launch RCS infrastructures with minimal operational strain.
• - Automated Financial Management: With precise rating and billing, telecoms can focus on strategic decisions.
• - Real-Time Analytics: Operators get enhanced visibility for better decision-making.
• - Global Sales Support: The service allows telecoms to tap into wider revenue streams without additional expenses.
• - Compliance Simplification: Navigating complex regulations becomes easier.

François Boshoff, Vice President and Head of Product Management at Sinch, commented on the service: "Today’s customers expect immediacy and seamless interactions akin to those they have with friends. Our solution helps mobile operators meet these expectations while optimizing costs and monetization pathways. Our aim is clear: empower operators to enhance their business while we manage the complexities of RCS."

Conclusion

As the demand for innovative messaging solutions grows, Sinch's RCS Business Enablement service positions telecom operators to stay ahead of competition by simplifying RCS implementation and optimizing monetization avenues. With this service, Sinch facilitates a smoother transition to RCS, enabling operators to foster richer, more engaging customer communications on a global scale. To learn more about this service, visit Sinch's website or attend their showcase at MWC Barcelona 2025.