Weee! Teams Up with Forage to Make Culturally Diverse Groceries Accessible for All

Weee! Partners with Forage to Accept EBT Payments

In a groundbreaking initiative, Weee!, the largest ethnic e-grocery platform in the United States, has announced its partnership with Forage, enabling the acceptance of SNAP/EBT payments, which were formerly referred to as food stamps. This development is a significant leap forward in making it easier for millions of Americans to access fresh and culturally diverse groceries.

The Importance of Cultural Accessibility in Food

For many individuals and families reliant on the Supplemental Nutrition Assistance Program (SNAP), sourcing familiar and culturally relevant ingredients can often be a daunting task. The integration of EBT payments through Weee! effectively dismantles barriers that have historically made it difficult for Asian and other ethnic communities to shop for the foods that resonate with their heritage.

Larry Liu, the Founder and CEO of Weee!, expressed the essence of this mission succinctly: "Food goes beyond mere sustenance; it embodies culture, tradition, and identity. By accepting SNAP, we reaffirm our commitment to ensuring that cultural exploration through food remains accessible and affordable for everyone."

In his comments, Ofek Lavian, CEO and Co-Founder of Forage, highlighted the significance of this partnership. He stated, "We are thrilled to align our efforts with Weee!, the premier online Asian supermarket now accepting SNAP benefits, to deliver culturally and authentically diverse foods to households across the nation. This collaboration reinforces our shared goal of making nutritious and inclusive food options available to all Americans, regardless of their financial situation."

Advancing Food Equity

Through Forage’s advanced and secure EBT payment processing system, Weee! customers can now utilize their government benefits to purchase an array of items—from fresh produce and pantry staples to specialty ingredients that reflect their culinary heritage. This initiative is not merely a commercial adjustment; it represents a pivotal step towards achieving food equity, ensuring that diverse communities can enjoy nutritious and delightful meals without financial limitations.

Weee! continuously strives to innovate and broaden its service offerings, thereby transforming grocery shopping into a more inclusive, convenient, and culturally enriching experience for all types of consumers.

About Weee! Inc.

Founded in 2015 and headquartered in Fremont, California, Weee! has carved out a significant niche as the leading Asian e-grocer in the U.S., delivering over 15,000 unique and hard-to-find products sourced from local areas and globally. The company is dedicated to making grocery shopping affordable for every household in North America while setting new benchmarks for freshness and value.

By utilizing cutting-edge social e-commerce techniques and proprietary forecasting technology, Weee! is revolutionizing the online grocery shopping and delivery industry. Thus far, the company has raised over $800 million in funding from various investors, including prominent firms like Arena Holdings and SoftBank Vision Fund II.

About Forage

Forage is at the forefront of developing payment infrastructures that enable the processing of government benefits. They focus on assisting merchants in accepting SNAP EBT payments, a crucial service for the 42 million Americans who depend on government assistance to afford groceries. Recognized as the only USDA-approved third-party payment processor, Forage offers retailers top-tier software complemented by dedicated service, ensuring an efficient and guided authorization process through the USDA.

For more information on how to make the most of SNAP benefits at Weee!, visit sayweee.com.