9th St. Records Partners with Hallwood to Transform Music Landscape

In an exciting development for the music industry, 9th St. Records has officially announced its joint venture with Hallwood Media. Founded in 2020 by Nissim Hershkovits and Harry Jenko in a college dorm, 9th St. Records has quickly risen to prominence, boasting over 1.5 billion streams in the past year across various digital platforms.

9th St. Records, deeply rooted in youth culture, aims to cultivate new talent while resonating on a global scale. The label represents a diverse array of artists, including rising stars like Rich Amiri, OsamaSon, and Lil Shine. With their unique understanding of the underground music scene, Hershkovits and Jenko are dedicated to creating a hub for emerging talents, fostering a distinctive blend of fashion, culture, and music.

Vision for the Future

Hershkovits expressed the motivation behind their evolving vision, stating, "Harry and I share experiences with our generation that help us relate to artists in today's ever-changing landscape. This partnership with Hallwood is an exciting step towards achieving our dream of building a multifaceted entertainment company."

The collaboration draws on Hallwood's formidable infrastructure and vast resources, ensuring artists a comprehensive suite of supportive services throughout their careers. Neil Jacobson, the leader of Hallwood Media and former CEO of Geffen Records, acknowledged the innovative potential of this new venture. He stated, "Over the past year, I’ve seen Nissim and Harry grow into what I am confident will be the next generation of influential label heads. Their clear artistic vision is the foundation for a long-lasting movement in music."

Commitment to Artist Development

As part of their mission, Jenko emphasized the importance of creating genuine artist relationships. "We focus on nurturing steady, long-lasting careers instead of short-lived hits. Our aim is to champion artistry over algorithms, thus leaving an authentic and enduring musical legacy."

9th St. Records has already made significant strides in artist discovery, having developed various talents such as Swapa, Devstacks, and rexv2. Their innovative approach positions them as a beacon for aspiring musicians looking to thrive in a saturated market.

Hallwood's Role in the Music Spectrum

Hallwood Media stands out as a pioneering force in the music industry, with its diverse service branches comprising Management, Recordings, Distribution, Publishing, Merchandise, and Ventures. Jacobson's leadership encourages a commitment to the advancement of artists across genres, ensuring that everyone in their roster receives holistic support.

As the partnership unfolds, 9th St. Records intends to synthesize creative energies with Hallwood's infrastructure, ultimately poised to redefine how music careers are cultivated. With a shared ambition for innovation, both companies are on track to showcase talent like never before.

For Nissim Hershkovits and Harry Jenko, this partnership marks a significant milestone in their journey. By fusing their youthful insights with Hallwood’s legacy, they are ready to transport the music industry into an era characterized by authenticity and artistic depth.

The union of 9th St. Records and Hallwood promises to be more than just a business arrangement; it heralds a new era of artistic expression and dedicated career management, ensuring that the voices of today's youth culture resonate far and wide.