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Circana Unveils AI-Driven Analysis Builder Enhancing Unify+ for Streamlined Reporting

Circana Unleashes AI-Powered Analysis Builder in Unify+

In a significant advancement for data-driven businesses, Circana, LLC, a prominent player in consumer data transformation, has announced the launch of its latest feature, Analysis Builder. This cutting-edge tool aims to redefine the way users create, customize, and share market analyses within the Unify+ platform, streamlining the entire reporting process.

With the introduction of Analysis Builder, Circana is addressing the need for faster and more intuitive reporting mechanisms. Traditional reporting methods often involve extensive manual work between data extraction and report generation. Circana’s new feature is designed to eliminate this inefficiency, enabling users to focus on insights rather than the tedious process of compiling data.

Stuart Aitken, Circana's President and CEO, remarked, "AI is revolutionizing how businesses convert data into actionable insights. Our focus is on making this transformation practical, scalable, and valuable for our clients." He emphasized that Analysis Builder empowers users to obtain critical information quickly, make more confident decisions, and drive growth in an increasingly complex market.

Streamlined Creation with Advanced AI Features

Analysis Builder integrates robust AI capabilities that significantly accelerate the analysis and decision-making processes. Key features include:

- Visualization Gallery: This feature allows users to generate pixel-perfect, presentation-ready visuals with a single click. Users can easily export these visuals to popular formats such as PowerPoint, Excel, or PDF for seamless sharing.
- AI Insights: Users can leverage an AI-driven analysis agent that provides headlines and data summaries within seconds. This functionality includes a query feature, allowing users to customize AI analyses according to their specific reporting needs.

Robert Bird, Executive Vice President and General Manager of Liquid AI at Circana, stated, "Analysis Builder reflects our ongoing commitment to making insights more accessible and comprehensible while enabling action on them. By combining a more intuitive experience in Unify+ with advanced AI capabilities, we help clients spend less time on reporting and more time acting on insights that drive growth."

The Analysis Builder will be available globally to Circana clients beginning in the fourth quarter of 2026. This marks a significant step forward, not only in enhancing usability but also in providing companies with the tools necessary to thrive in a rapidly evolving economic landscape.

About Circana

Circana stands at the forefront of integrating technology, AI, and data to empower consumer goods companies, durable goods manufacturers, and retailers looking to optimize their operations. By employing predictive analytics and advanced technology, Circana enables businesses to measure market share, understand underlying consumer behavior, and accelerate growth. With its Liquid Data® platform, Circana harnesses an expansive array of high-quality datasets and intelligent algorithms, crafted from over 60 years of industry experience. Clients can take actionable steps to refine their growth strategies and adapt in an increasingly complex and dynamic economy.

For further details, visit circana.com.