Astellas Selects Veeva Vault CRM as Global Standard for Enhanced Business Agility

Astellas Partners with Veeva for Global CRM Deployment

Astellas Pharma has officially announced its decision to adopt Veeva Vault CRM as its global standard, extending the implementation to Veeva China CRM within the Chinese market. This collaboration is rooted in Astellas's commitment to providing transformative therapies to patients worldwide, ensuring that it remains agile and responsive to market demands.

Nick Eshkenazi, Head of Digital and Transformation at Astellas, emphasized the importance of having a robust foundation for business agility and execution capabilities. He stated, "Our collaboration with Veeva will provide us with the necessary technological solutions and data to improve our company's responsiveness while partnering with an entity that shares our values and commitment to patients."

On the other hand, Matt Farrell, Veeva's President of Commercial Strategy, noted Astellas's leadership in significantly enhancing global health through scientific and medical innovations. Farrell expressed excitement about the partnership, stating, "We are thrilled to strengthen our collaboration to help Astellas fulfill its mission."

The Vault CRM platform is tailored to meet the unique and evolving requirements of the life sciences sector, taking into account the specific needs of different countries and compliance demands. This comprehensive solution connects commercial, marketing, and medical teams, facilitating smoother collaboration and more effective commercial execution.

What is Veeva Vault CRM?

Veeva Vault CRM represents a significant technological advancement for organizations in the life sciences industry. Designed to enhance business processes, the platform serves as a centralized hub that integrates various functions within a company, breaking down silos that often impede efficient operations. By utilizing Vault CRM, Astellas positions itself to improve customer engagement, streamline operations, and harness data analytics for strategic decision-making.

The Importance of Agility in Life Sciences

In the rapidly evolving world of pharmaceuticals, agility is crucial for success. Companies like Astellas need to respond quickly to changes in the market, patient needs, and regulatory requirements. The decision to implement Veeva Vault CRM underscores a strategic move towards enhancing operational agility, ensuring that Astellas can maintain its competitive edge while continuing to innovate.

A Commitment to Patients

The partnership between Astellas and Veeva goes beyond technological enhancement; it reflects a shared commitment to improving patient care. By leveraging Veeva’s robust data analytics capabilities, Astellas aims to better understand patient needs, tailor its offerings, and ultimately improve health outcomes.

A Stellar Example of Innovation

Veeva Systems is recognized as a leader in cloud-based software dedicated to the life sciences industry. With over 1,000 clients—ranging from large biopharmaceutical corporations to emerging biotechnology firms—Veeva has established itself as an innovator that prioritizes product excellence and customer success. Its mission-centric approach aims to balance the interests of all stakeholders, including clients, employees, shareholders, and the industries it serves.

Conclusion

The partnership between Astellas and Veeva represents a significant step forward in the pharmaceutical industry, showcasing how technology can drive innovation and efficiency. As they embark on this journey together, both companies demonstrate a steadfast commitment to patient care and improved health outcomes worldwide. This collaboration not only sets a new standard for Astellas but also exemplifies the seamless integration of technology in enhancing business agility in the life sciences sector.

For more information, visit veeva.com.

Future Outlook
As Astellas and Veeva continue to navigate the complexities of the life sciences landscape, their collaboration will play a vital role in shaping the future of healthcare solutions. Stay tuned for updates as they unveil new initiatives and strategies aimed at advancing healthcare delivery.