#Italy #Purina Pro Plan #Turin #ATP Finals #dog warming

Purina PRO PLAN Adds Excitement to Nitto ATP Finals

Purina PRO PLAN kicked off the Nitto ATP Finals in Turin, Italy, with an exhilarating and unique warm-up session, integrating professional dogs to assist ball kids before the tournament's opening match. This delightful event took place in the Inalpi Arena Fan Village, showcasing the joyful connection between pets and their owners.

On November 8, 2025, energetic dogs joined ball kids on the tennis court, making the warm-up session a memorable spectacle. These four-legged helpers fetched specially designed tennis balls, showcasing their playful skills by performing tricks such as giving high-fives, rolling on the ground, and even shaking paws. The atmosphere was filled with laughter and excitement, captivating both the ball kids and the audience.

This lively kickoff for the ATP Finals not only entertained but also highlighted findings from a recent PRO PLAN study. In France, 74% of pet owners reported that their dogs and cats helped motivate them, while 70% acknowledged that their pets contributed to their physical well-being. These statistics underline the importance of the bond between humans and animals, a theme echoed by Purina's marketing efforts.

A Special Moment on Court

Elisa Riboldi, Marketing Manager for Purina Europe, shared her thoughts on the significance of quality nutrition for optimal performance, stating, "At Purina PRO PLAN, we recognize that high-quality nutrition is vital for enhancing the performance of our pets. The warm-up event today demonstrated how our PRO PLAN dogs helped the ball kids get ready for the first match. Furthermore, the deep connection between people and their pets can inspire unique moments, whether on a tennis court or at home. We hope our unique session continues to encourage pet owners to care for their animals like pros."

This fun-filled warm-up was part of Purina’s latest campaign, which features elite European tennis players alongside their pets. Key figures such as Gaël Monfils and Elina Svitolina, who brought their dog Wizz, and Andy Murray with his puppy Bonnie, were featured, demonstrating a commitment to optimal health and nutrition for both pets and humans.

Gaël Monfils remarked, "Dogs have an incredible ability to bring calmness and peace. Watching them interact with the ball kids before the match was truly inspiring. Staying active and engaged is crucial for the health and happiness of our pets, as well as our own well-being as owners."

A Commitment to High-Quality Nutrition

The partnership underscores Purina PRO PLAN's dedication to providing top-notch pet food, formulated by nutritionists and veterinarians, to help dogs and cats enjoy long, active, and healthy lives. Throughout this campaign, Purina will collaborate with athletes and animal lovers to highlight how quality nutrition contributes to maintaining a pet’s optimal health and wellness.

In conclusion, this innovative dog warm-up session at the Nitto ATP Finals presented a delightful glimpse into the harmonious relationships shared between pets and their owners while advocating for the care of animals as true professionals. The event was not just a promotional activity but a heartfelt celebration of the bond that pets bring to our lives.