#Japan #Tokyo #Herart #Modal Halter #Bralette

Herart's Modal Halter Bralette: A Summer Essential

As the sweltering summer approaches, the Korean underwear brand Herart introduces its latest creation: the Modal Halter Bralette. Scheduled for early release on June 5, 2025, via the support purchase platform Makuake, this piece promises to be the epitome of elegant comfort.

An Overview of the Modal Halter Bralette

In collaboration with Brelista Global Commerce Co., Ltd., the exclusive distributor of Herart in Japan, this innovative bralette is a second installment designed to meet the aesthetics of modern fashion while ensuring comfort. The new product integrates Balletcore style, a growing trend inspired by the fluidity and grace of ballet, into a non-wired lingerie piece that emphasizes both beauty and freedom.

Beauty Meets Comfort

The Modal Halter Bralette is characterized by a unique one-strap design that leaves shoulders exposed while offering a chic and elegant back view, achievable from every angle. The fabric used is high-quality Modal sourced from Austria's Lenzing, ensuring exceptional moisture-wicking capability, breathability, and durability. This innovative material allows wearers to feel cool and fashionable even during Japan's humid summers.

The Balletcore Influence

Balletcore merges the enchanting allure of ballet with modern fashion sensibilities. This term combines "Ballet" and "Core," denoting a wardrobe inspired by the elegance of ballet dancers. Flowy silhouettes, subtle pastel shades, and the incorporation of delicate elements like lace, satin, and tulle characterize this fashion style, which has gained notable traction among Korean celebrities on social media platforms.

The founder of Herart, Minjen, experienced a turning point when she discovered bralettes during her time abroad. Motivated by a personal struggle to find flattering bras for modest busts, she resolved to craft a brand around celebrating individual beauty. This collaboration with Herart champions the idea of