The Game-Changer: 'no-bu' No-Bra T-Shirt
Today, the choice to go braless is gaining momentum, thanks to the innovative 'no-bu' T-shirt. Launched as a part of a crowdfunding initiative on Makuake, this unique apparel has successfully raised over 5 million yen. It offers a sense of freedom and comfort, allowing wearers to embrace their bodies without restriction.
In a society where tight-fitting undergarments have long been the norm, the idea of going bra-free may seem radical. However, the no-bu T-shirt aims to change the narrative. On the very first day of its campaign, it saw an impressive 3.58 million yen pledged, securing the top rank in Makuake's overall listings by the second day. By the fifth day, it had already surpassed the 5 million yen milestone, showcasing how quickly people resonate with this new concept.
The no-bu's