Imre's Strategic Expansion: New Leadership in Healthcare Agency of Record
On December 3, 2024, Imre announced exciting additions to its leadership team aimed at strengthening its position within the healthcare sector. The appointments of Haifa Barbari as Executive Vice President of Strategy and Customer Experience and Joe Macera as Senior Vice President, Group Creative Director of Copy, mark a significant step in the agency's ongoing commitment to delivering innovative solutions tailored to the healthcare industry.
Haifa Barbari brings an impressive 18 years of experience in global healthcare strategy, having worked across various markets including the UK, US, and Asia-Pacific. She possesses a rich background in pharmaceuticals, health technology, startups, and non-profits, creating cohesive brand and customer experience strategies. With her passion for addressing business challenges in unpredictable environments, Barbari is eager to lead Imre’s strategic offerings. She aims to link behavioral changes with the transformative impact of artificial intelligence in healthcare. Haifa is committed to developing programs that align meaningfully with clients and the increasingly empowered stakeholders in healthcare.
"We're living through unprecedented change," Barbari stated, and she is enthusiastic about leveraging her expertise to forge strategic partnerships that not only drive immediate successes but also ensure long-term viability in an ever-evolving market landscape. She is particularly keen on re-imagining creative and engagement strategies to align with the current and future needs of healthcare stakeholders such as patients and healthcare professionals.
Alongside Barbari, Joe Macera joins Imre with over 12 years of specialized experience in healthcare advertising. His notable career features impactful campaigns across diverse medical fields including oncology and cardiology, as well as successful product launches like Pfizer's Elrexfio and Novartis' Entresto. At Imre, Macera will channel his expertise into crafting innovative solutions that meet the distinct challenges faced by clients in healthcare advertising today.
"It's exciting to join a team of admirably talented individuals committed to shared values and a clear vision," Macera remarked as he expressed his anticipation for fostering an inclusive creative environment and evolving Imre’s portfolio of healthcare campaigns. His goal is to ensure that the agency continues to create work that genuinely resonates with healthcare professionals and patients alike.
Imre is recognized as a brand engagement agency dedicated to reaching audiences at crucial moments through modern communication strategies, cutting-edge creative styles, and emerging technologies. With ongoing partnerships with leading global companies as well as high-growth brands, the agency’s service suite encompasses brand strategy, creative endeavors, omnichannel marketing, and advanced analytics.
With its offices in New York, Baltimore, and Philadelphia, Imre is also proud to consider itself an LGBTQ-founded company, drawing strength from its inclusive culture to drive innovative solutions across marketing communications spectrum. The strategic hiring of leaders like Haifa Barbari and Joe Macera underscores Imre’s vision of not just staying relevant, but also leading the way in healthcare communications.
As the sector rapidly evolves, such strategic leadership appointments are essential for agencies like Imre to not only keep pace but also to drive significant advancements for its clients. With Barbari and Macera at the helm, Imre is poised to enhance its capability for delivering meaningful solutions that resonate in the complex realm of healthcare relationships.
Haifa Barbari brings an impressive 18 years of experience in global healthcare strategy, having worked across various markets including the UK, US, and Asia-Pacific. She possesses a rich background in pharmaceuticals, health technology, startups, and non-profits, creating cohesive brand and customer experience strategies. With her passion for addressing business challenges in unpredictable environments, Barbari is eager to lead Imre’s strategic offerings. She aims to link behavioral changes with the transformative impact of artificial intelligence in healthcare. Haifa is committed to developing programs that align meaningfully with clients and the increasingly empowered stakeholders in healthcare.
"We're living through unprecedented change," Barbari stated, and she is enthusiastic about leveraging her expertise to forge strategic partnerships that not only drive immediate successes but also ensure long-term viability in an ever-evolving market landscape. She is particularly keen on re-imagining creative and engagement strategies to align with the current and future needs of healthcare stakeholders such as patients and healthcare professionals.
Alongside Barbari, Joe Macera joins Imre with over 12 years of specialized experience in healthcare advertising. His notable career features impactful campaigns across diverse medical fields including oncology and cardiology, as well as successful product launches like Pfizer's Elrexfio and Novartis' Entresto. At Imre, Macera will channel his expertise into crafting innovative solutions that meet the distinct challenges faced by clients in healthcare advertising today.
"It's exciting to join a team of admirably talented individuals committed to shared values and a clear vision," Macera remarked as he expressed his anticipation for fostering an inclusive creative environment and evolving Imre’s portfolio of healthcare campaigns. His goal is to ensure that the agency continues to create work that genuinely resonates with healthcare professionals and patients alike.
Imre is recognized as a brand engagement agency dedicated to reaching audiences at crucial moments through modern communication strategies, cutting-edge creative styles, and emerging technologies. With ongoing partnerships with leading global companies as well as high-growth brands, the agency’s service suite encompasses brand strategy, creative endeavors, omnichannel marketing, and advanced analytics.
With its offices in New York, Baltimore, and Philadelphia, Imre is also proud to consider itself an LGBTQ-founded company, drawing strength from its inclusive culture to drive innovative solutions across marketing communications spectrum. The strategic hiring of leaders like Haifa Barbari and Joe Macera underscores Imre’s vision of not just staying relevant, but also leading the way in healthcare communications.
As the sector rapidly evolves, such strategic leadership appointments are essential for agencies like Imre to not only keep pace but also to drive significant advancements for its clients. With Barbari and Macera at the helm, Imre is poised to enhance its capability for delivering meaningful solutions that resonate in the complex realm of healthcare relationships.
Topics Health）
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