#Japan #Renewable Energy #Tokyo #Looop #Tokyu Land

Looop and Tokyu Land Corporation: A New Era of Renewable Energy Collaboration

In an exciting development in the realm of renewable energy, Looop Inc., based in Taito, Tokyo, has formalized a capital and business partnership with Tokyu Land Corporation, headquartered in Shibuya, Tokyo. This collaboration is geared towards fostering the use and awareness of renewable energy solutions, aligning with Looop's vision of achieving an energy-free society by 2025.

Looop, founded in April 2011, emerged out of a heartfelt motivation to use renewable energy solutions after the experience of providing solar power to disaster-stricken areas during the Great East Japan Earthquake. The company has dedicated itself to spreading the benefits of renewable energy across various sectors and has significantly expanded its offerings, including developing, selling, and maintaining solar power plants both domestically and internationally.

In March 2016, as Japan's electricity market liberalized, Looop launched its retail electricity service, Looop Denki. Their innovative approach has led to a substantial client base, with approximately 340,000 contracts in operation as of January 2025. This positions Looop as the leading independent power producer in terms of electricity supply performance, as recognized by Japan's Ministry of Economy, Trade and Industry.

Tokyu Land Corporation, a major player in real estate, has also shown remarkable growth in the renewable sector, having entered the market in 2014. They have since expanded their ventures to encompass 145 renewable energy projects, including solar and wind facilities, with a rated capacity exceeding 1,956MW. This partnership consolidates the strengths of both companies, leveraging Looop's expertise in electricity retail and Tokyu Land's solid foundation in real estate development.

The Partnership's Milestones

The partnership builds on a previous agreement made in October 2021, which saw Looop and Tokyu Land begin collaborating on expanding renewable energy initiatives. With the recent capital injection from this partnership, Looop aims to strengthen its financial ties with Tokyu Land and explore new avenues for collaborative projects, thus enhances its capacity to promote renewable energy adoption.

The strategic goal of this partnership is to capitalize on the upcoming milestones in Looop’s journey, including the 10th anniversary of Looop Denki in March 2026 and the 15th anniversary of Looop in April 2026. Initiatives like the 'Green Looop Action' have been introduced, promoting the use of renewable energy during cheaper daytime periods, allowing customers to lower their electricity costs while benefiting the planet. The collaboration aims to create market-responsive pricing plans that offer significant economic advantages to customers.

By merging Tokyu Land's property development capabilities with Looop's innovative energy solutions, the two companies aspire to construct a robust business model that maximizes the penetration of renewable energy in various markets. Their ultimate objective is to achieve an energy-free society jointly, while also asserting themselves as the leading supplier of renewable energy in Japan.

Conclusion

As Looop and Tokyu Land deepen their partnership, the implications for the energy market are extensive. This strategic alliance showcases a commitment to integrating renewable energy solutions into everyday life, turning a vision of an energy-free society into a tangible reality by 2025. As these companies set forth on this new venture, they will not only seek to empower consumers with sustainable energy options but also reinforce their positions as leaders in the transition toward a greener future.