Stauffer's® Commemorates 155 Years with Fun for National Animal Crackers Day

Stauffer's® Commemorates 155 Years of Fun

As National Animal Crackers Day approaches, Stauffer's®, a leading name in the market and a subsidiary of Meiji America Inc., is gearing up to celebrate their longstanding legacy in the world of snacks. With 155 years under their belt, they're inviting families everywhere to partake in the festivities scheduled for April 18.

Since its inception in 1871—coincidentally the same year professional baseball saw its first league—Stauffer's has delighted customers with its charming and whimsical animal-shaped snacks. This joyous tradition, which has been passed down through generations, continues as children and adults alike indulge in these playful treats.

Ken Vlazny, Stauffer's Senior Vice President of Sales and Marketing, says, "As we celebrate our 155th anniversary, we’re excited to introduce a refreshed brand that blends our rich history with a modern approach that resonates with today’s families." The company has aimed to create products that parents can feel comfortable including in their children’s diets, focusing on high-quality ingredients with no artificial colors, high-fructose corn syrup, and employing a peanut-free baking process.

A Celebration of Flavor

The Simply Animals® line features a variety of flavors including the classic Original, Cocoa, and a delightful cookie version known as Glazed Cinnamon. Each option is crafted in a facility that promotes allergy safety and relies on globally sourced ingredients, ensuring quality and taste.

Five Playful Ways to Celebrate

In honor of National Animal Crackers Day, Stauffer's presents five creative ways to enjoy Simply Animals®:

1. Safari Snack Boards: Make snack time come alive with a themed Safari Board, featuring Simply Animals®, fresh fruits like bananas and strawberries, yogurt dip, and nuts. Children can create their own jungle scenes before they dig in, making it a perfect playdate or after-school treat.

2. Storytime Snack Pairing: Combine playtime with reading by pairing animal crackers with favorite animal-themed books. Kids can search for figures in their snack that correspond to characters in the story, seamlessly merging education with fun. Notably, Stauffer's has collaborated with Reading Is Fundamental to introduce a children’s book entitled "Bryson's Rocket Riddles," with a portion of sales supporting literacy initiatives.

3. Mini Dessert Creations: Simply Animals® can serve as a fantastic base for delectable desserts. Use them to craft mini ice cream sandwiches, or dip them in chocolate and let them set to form a stylish treat. They can even be crushed into a crust for no-bake cheesecakes.

4. Lunchbox Surprise Packs: Surprise children with a bag of Simply Animals® tucked into their lunchboxes, complete with a cheerful note like, "Have a wild day!" Small surprises can significantly brighten a child’s school day.

5. Ice Cream & Yogurt Toppers: Crush Simply Animals® to sprinkle over vanilla ice cream or Greek yogurt. Add fresh berries and a drizzle of honey for an easy yet exciting dessert.

A Legacy That Brings Joy

For 155 years, Stauffer's has upheld the tradition of bonding through snacks, igniting imaginations, and fostering shared moments of joy. This National Animal Crackers Day, the Simply Animals® line stands ready to join in the celebration.

About Stauffer's®: Founded by David F. Stauffer in 1871, Stauffer's® has remained rooted in its York, Pennsylvania headquarters, contributing to the region's recognition as a snack food capital. Over time, it has expanded to include an array of baked snacks, including popular lines such as SNAPS™ and Whales® Baked Cheddar Crackers. For more about Simply Animals and their upcoming celebration, visit www.simplyanimals.com.