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Tokyo Marine Smart Mobility and Sentiance Unite for Safer Transportation

Tokyo Marine Smart Mobility, led by President Hideomi Harada, has begun a strategic partnership with Sentiance NV, a global leader in motion insights based in Antwerp, Belgium. The goal of this collaboration is to reduce accident risks and damages across various mobility forms, ushering in a safer transportation environment.

Objectives and Background

In recent years, the dynamics of last-mile transportation and logistics have transformed considerably due to advancements in technology. The rise of car-sharing and micro-mobility has empowered users as primary drivers. Meanwhile, ride-sharing and food delivery services have rapidly expanded to accommodate diverse working styles, significantly broadening the options available for transportation and logistics.

However, this increased convenience has also led to new forms of traffic accident risks. Traffic accidents remain a severe societal problem, with the World Health Organization reporting that 1.19 million people lose their lives annually in traffic incidents—that’s two or more deaths every minute. Notably, it remains the leading cause of death for children and young adults aged 5 to 29. In Japan alone, over 2,600 lives are lost each year due to traffic accidents, highlighting a pressing need for nationwide solutions to mitigate this crisis.

With approximately 94% of traffic accidents attributed to driver behavior, leveraging technology to address driving conduct is seen as an effective strategy to prevent such incidents. Through the use of Sentiance's AI-driven motion insight technology, which comprehensively understands individual driving behaviors, the partnership aims to enhance driving safety and fortify the security of a diversifying mobility landscape, striving towards a vision of zero traffic accident fatalities.

Concrete Initiatives

Tokyo Marine Smart Mobility and Sentiance plan to collaborate with mobility service providers, offering tailored solutions depending on use cases like private fleets. By integrating Sentiance's motion insight technology with Tokyo Marine Group's risk management expertise and extensive network, they aim to ensure driver safety and support the sustainable growth of partner organizations.

1. Enhancing Safety in Private Mobility

The partnership focuses on an array of personal use scenarios—from daily commutes to weekend drives—partnering with service providers to promote end-user safety. Leveraging analyses on driving behaviors and lifestyles, as well as features like emergency response services, they aim to prevent accidents and lessen damages. Specific attention will be given to two-wheeled and micro-mobility sectors, where assistance services have lagged, enhancing services through Tokyo Marine Group's existing frameworks.

2. Promoting Safety in Fleet Mobility

For commercial usages such as taxi services, ride-sharing, food delivery, and last-mile logistics, the initiative will develop solutions that ensure driver safety and promote sustainable growth. By visualizing and analyzing driving risks, they will assist organizations in tackling core issues such as reducing accidents and enhancing driver safety management and compliance. This collaboration aims to create an environment where diverse working drivers feel secure, ultimately elevating safety standards across the sector while aiming for sustainable growth.

Leadership Perspectives

Hideomi Harada, President of Tokyo Marine Smart Mobility, remarked on the necessity of establishing a secure transportation environment to cater to a diversifying mobility society. He emphasized that the integration of Sentiance's pioneering motion insight technology, combined with Tokyo Marine's risk management acumen, enables the provision of effective safety solutions tailored to individual drivers. Together with partner organizations, they aim to bolster the resilience of transportation societies across Japan and Asia.

Sentiance's CEO, Marijan Mumdziev, expressed excitement about collaborating with Tokyo Marine Smart Mobility, given their proven record and insights in enhancing mobility safety. He stated that Sentiance's AI technology transforms smartphone sensor data into actionable insights that can preemptively predict and prevent accident risks. By merging Sentiance’s behavioral intelligence with Tokyo Marine’s solid foundation and industry network, they seek to set a new benchmark for road safety globally and work towards the ambitious goal of zero traffic fatalities.

About Tokyo Marine Smart Mobility

Founded in 2023, Tokyo Marine Smart Mobility is committed to accelerating the development of innovative solutions that address transportation and logistics challenges. They offer services like "MIMAMO DRIVE" for smart management of company vehicles and "MIMAMO WELLNESS" for monitoring drivers' health. Additionally, Tokyo Marine is involved in cross-industry initiatives like the "Logistics Consortium Baton" to tackle challenges in the logistics sector.

About Sentiance

Established in 2015, Sentiance is on a mission to reduce the societal losses caused by traffic accidents. As a global leader in motion insights powered by AI, the company analyses smartphone sensor data to gain profound understanding of real-world behaviors and contexts. Sentiance actively contributes to enhanced driver behavior and customer experiences across a spectrum of industries including ride-sharing, delivery services, automotive, healthcare, and insurance.