A New Haven for Eyewear Enthusiasts Opens in Ashiya, Japan

In a quiet corner of Ashiya City, Hyogo Prefecture, a novel eyewear store, Ashiya Optical Store, has recently opened its doors. The interior design of this unique establishment is crafted by RID, led by the talented space designer, Reiichi Ikeda. Rather than following conventional retail planning that merely focuses on product sales, the store creates a space that integrates the act of customer service and the display of eyewear into the environment itself, redefining the shopping experience.

Shop Information

- Name: Ashiya Optical Store (芦屋眼鏡鋪)
- Address: 11-2 Kokocho, Ashiya City, Hyogo, 659-0065, Japan
- Hours: 10:00 AM - 5:30 PM
- Closed: Thursdays and Sundays
- Contact: 0797-69-9077 or via Instagram DM

Architectural Definition and Space Manipulation

One of the standout features of the Ashiya Optical Store is how it employs diverse angles from the existing architecture in its interior design. Rather than concealing the lines of the architectural structure, the design intentionally replicates these elements within the interior. This approach blurs the boundaries between the architecture and the interior, creating a cohesive space that feels unified.

The display furniture and partitions, which exhibit the eyewear, are also aligned with the architectural lines, introducing an intriguing angle to the arrangement. This nuanced design choice affects how guests interact with the products, creating a unique atmosphere for selecting eyewear, checking their appearance in mirrors, and engaging with the staff. This subtle change encourages a different type of interaction; rather than direct engagement, it fosters a more dynamic communication that transcends a mere retail environment.

Ceiling Height and Material Choice

At the Ashiya Optical Store, the ceiling height is intentionally lowered to not only enhance comfort but also to create a tranquil environment that invites customers to focus on the eyewear. The visible beams are cleverly concealed, while the floor integrates rough square concrete tiles that maintain the architectural strength within the overall balance of the space.

The furnishings are designed to resonate with the architectural lines, featuring original pendant lights made of the same material as the fixtures. These lighting elements are not just mere functional objects; they are positioned as extensions of the architecture and furniture, softly illuminating the products while enhancing the space’s aesthetic appeal.

The Ashiya Optical Store, born from the transformation of architectural structures into interior design, presents itself as a new haven in Ashiya. Visitors are invited to spend time in this uniquely designed space and discover a pair of glasses that suits them perfectly, relishing the immersive experience.

About RID and Reiichi Ikeda

Founded by architect designer Reiichi Ikeda, RID studio is committed to the concept of “Margins of the Everyday,” focusing on the spaces of daily life and commerce. The studio has gained recognition for their exceptional designs in various settings. Their portfolio includes a vast array of commercial and residential projects, showcasing remarkable versatility and creativity, and earning numerous awards along the way.

For more information about RID, you can visit their official website.