Mazda Continues to Dominate with Three Consecutive IIHS TOP SAFETY PICK+ Awards
Mazda has once again showcased its commitment to road safety, earning a remarkable eight 2026 TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety (IIHS). This achievement marks the third consecutive year that Mazda has set a record within the industry, underlining its reputation for producing some of the safest vehicles on the market. As the IIHS raises its standards for safety evaluations, Mazda continues to adapt, demonstrating an unwavering commitment to vehicle safety.
David Harkey, the President of IIHS, remarked, "Mazda stands out in safety with eight TOP SAFETY PICK+ models this year, offering the best features in various price ranges." The sustained excellence of Mazda's safety performance stems from its deeply ingrained Safety Philosophy—one that prioritizes understanding real-world risks and designing vehicles that mitigate potential harm. This philosophy is coupled with a human-centered engineering approach aimed at reducing injuries during everyday driving, aligning seamlessly with the broader IIHS goal of reducing fatalities and injuries on the roads.
Since 2008, Mazda has amassed an impressive total of 99 IIHS safety awards, of which 73 were for TOP SAFETY PICK+. This highlights nearly two decades of continuous improvement and leadership in safety engineering. The IIHS's updated criteria for 2026 emphasize the need for advanced occupant protection, pedestrian collision prevention measures, and improved overall vehicle performance in crash scenarios—all critical elements in reducing accident rates.
To meet these criteria, Mazda includes proven collision-avoidance features as standard equipment across its entire new vehicle range. Essential systems like Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Smart Brake Support (automatic emergency braking), and Lane Departure Warning (LDW) employ integrated cameras and sensors to help prevent or mitigate common crash scenarios. Mazda’s dedication to accessible safety technology is reflected in the starting price of its models: the Mazda3 begins at an MSRP of $24,550, while the completely revamped 2026 CX-5 starts at an MSRP of $29,990, proving that effective safety does not have to come at a prohibitive cost.
Jennifer Morrison, Director of Vehicle Safety Strategy at Mazda North American Operations, emphasized, "We agree with IIHS that safety does not have to be expensive. Our commitment is to ensure that advanced protection remains achievable while still offering the engaging driving experience Mazda is known for." The achievement of eight TOP SAFETY PICK+ awards illustrates the success that can be achieved through adherence to a faithful philosophy, all while keeping cars enjoyable to drive and families safe.
The acclaimed Mazda lineup includes the Mazda3 Sedan, Mazda3 Hatchback, Mazda CX-30, Mazda CX-50, Mazda CX-70, Mazda CX-70 PHEV, Mazda CX-90, and the Mazda CX-90 PHEV, all having received the prestigious IIHS TOP SAFETY PICK+ award for 2026, solidifying Mazda’s position as an indisputable leader in high-level safety.
For more details on the 2026 IIHS awards, visit www.iihs.org. For additional insights into Mazda's advanced safety measures, check out Mazda's official website at MazdaUSA.com. The IIHS is an independent, non-profit safety testing organization funded by the insurance industry, providing impartial safety ratings based on rigorous testing protocols. To view all safety ratings, visit https://www.iihs.org/ratings/top-safety-picks.
Mazda North American Operations, based in Irvine, California, oversees all the sales, marketing, customer service, and vehicle support functions in the United States, Canada, Mexico, and Colombia through about 795 dealerships. For more information about Mazda vehicles, including images and videos, check out Mazda’s online press center at news.mazdausa.com. Follow @MazdaUSA on social media across platforms such as Facebook, Instagram, X (formerly Twitter), YouTube, and Threads.
David Harkey, the President of IIHS, remarked, "Mazda stands out in safety with eight TOP SAFETY PICK+ models this year, offering the best features in various price ranges." The sustained excellence of Mazda's safety performance stems from its deeply ingrained Safety Philosophy—one that prioritizes understanding real-world risks and designing vehicles that mitigate potential harm. This philosophy is coupled with a human-centered engineering approach aimed at reducing injuries during everyday driving, aligning seamlessly with the broader IIHS goal of reducing fatalities and injuries on the roads.
Since 2008, Mazda has amassed an impressive total of 99 IIHS safety awards, of which 73 were for TOP SAFETY PICK+. This highlights nearly two decades of continuous improvement and leadership in safety engineering. The IIHS's updated criteria for 2026 emphasize the need for advanced occupant protection, pedestrian collision prevention measures, and improved overall vehicle performance in crash scenarios—all critical elements in reducing accident rates.
To meet these criteria, Mazda includes proven collision-avoidance features as standard equipment across its entire new vehicle range. Essential systems like Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Smart Brake Support (automatic emergency braking), and Lane Departure Warning (LDW) employ integrated cameras and sensors to help prevent or mitigate common crash scenarios. Mazda’s dedication to accessible safety technology is reflected in the starting price of its models: the Mazda3 begins at an MSRP of $24,550, while the completely revamped 2026 CX-5 starts at an MSRP of $29,990, proving that effective safety does not have to come at a prohibitive cost.
Jennifer Morrison, Director of Vehicle Safety Strategy at Mazda North American Operations, emphasized, "We agree with IIHS that safety does not have to be expensive. Our commitment is to ensure that advanced protection remains achievable while still offering the engaging driving experience Mazda is known for." The achievement of eight TOP SAFETY PICK+ awards illustrates the success that can be achieved through adherence to a faithful philosophy, all while keeping cars enjoyable to drive and families safe.
The acclaimed Mazda lineup includes the Mazda3 Sedan, Mazda3 Hatchback, Mazda CX-30, Mazda CX-50, Mazda CX-70, Mazda CX-70 PHEV, Mazda CX-90, and the Mazda CX-90 PHEV, all having received the prestigious IIHS TOP SAFETY PICK+ award for 2026, solidifying Mazda’s position as an indisputable leader in high-level safety.
For more details on the 2026 IIHS awards, visit www.iihs.org. For additional insights into Mazda's advanced safety measures, check out Mazda's official website at MazdaUSA.com. The IIHS is an independent, non-profit safety testing organization funded by the insurance industry, providing impartial safety ratings based on rigorous testing protocols. To view all safety ratings, visit https://www.iihs.org/ratings/top-safety-picks.
Mazda North American Operations, based in Irvine, California, oversees all the sales, marketing, customer service, and vehicle support functions in the United States, Canada, Mexico, and Colombia through about 795 dealerships. For more information about Mazda vehicles, including images and videos, check out Mazda’s online press center at news.mazdausa.com. Follow @MazdaUSA on social media across platforms such as Facebook, Instagram, X (formerly Twitter), YouTube, and Threads.
Topics Consumer Technology）
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