#Japan #Tokyo #Oat Milk #Alpro Barista #Danone Japan

Alpro Oat Milk Barista Series: Now for Home Use

Alpro, the leading oat milk brand in Japan, has announced the release of its highly anticipated Barista Series Oat Milk in supermarkets nationwide beginning September 1, 2025. Initially designed for cafes and restaurants, this product aims to bring the quality of café-style beverages into the homes of coffee enthusiasts.

The Alpro Barista Series Oat Milk is carefully formulated to deliver a rich and creamy texture with a silk-like mouthfeel, ensuring an exceptional pairing with coffee. It creates glossy, fine-foamed milk that allows anyone to enjoy a café-quality cup at home, whether hot or cold.

Rising Popularity of Plant-Based Milk in Japan

The demand for plant-based milks, including oat, almond, and soy milk, has significantly increased due to growing health consciousness. These alternatives maintain lower fat and calorie counts while offering high nutritional value, making them particularly appealing in health-focused markets. This trend, which began overseas, has gained traction in Japan, where oat milk is becoming a common choice on café menus and beverage lists across restaurants.

In Japan, the oat milk market is projected to double by 2024 compared to 2021 levels, demonstrating a rapid growth trend that highlights oat milk's rising popularity among those conscious of their health and looking for dairy alternatives. Not only are these products free from dairy, but they are also a favorite among individuals with lactose intolerance or milk allergies.

Crafting with Baristas for a Unique Experience

The Alpro Barista Series has been developed alongside Japanese baristas, creating a unique recipe suitable for local preferences while remaining true to its international roots. This oat milk excels in blending seamlessly with a wide array of coffee types, making it ideal whether served on its own or enhanced with additional flavors.

One of the standout aspects of this product is its strong nutritional profile. Each serving contains essential nutrients, including dietary fiber, Vitamin B2, and Vitamin D, delivering health benefits alongside fantastic flavor. Additionally, its ability to create latte art with ease positions it as a top choice amongst coffee lovers.

Japan Barista Association's top barista, Yoshiharu Shinozaki, praised the Alpro Barista Series Oat Milk for its natural flavor, which complements a variety of coffee bean roasts without overpowering their unique profiles. Shinozaki noted that the product not only caters to health-conscious consumers but also offers a delicious alternative, particularly excelling in iced coffee applications. Its frothing capabilities are comparable to dairy milk, making it an attractive option for those accustomed to traditional dairy in their coffee.

Product Overview

The Alpro Barista Series Oat Milk is a specially crafted oat milk designed based on collaboration with baristas, making it ideal for various coffee applications. It ensures compatibility with both hot and iced coffee, delivering smoothness and a delightful natural sweetness derived from oats.

Key Product Features:

• - Nutritional Benefits: Each 100 ml serving provides 63 kcal, 0.6 g of protein, 3.2 g of fat, 9.3 g of carbohydrates (including 1.2 g of dietary fiber), 0.21 mg of Vitamin B2, and 0.75 µg of Vitamin D.
• - Sustainability: The product boasts a long shelf life (up to 304 days when unopened), supporting efforts to minimize food waste.
• - Versatility: Developed to allow baristas and home users alike to create visually appealing coffee drinks without compromising on quality.
• - Natural Ingredients: Made from oat concentrate, plant oils, and fortified with essential vitamins, the Alpro Barista Series promises a wholesome option for all consumers.

Available for purchase in supermarkets starting September 1, 2025, this release illustrates Alpro's commitment to making top-tier plant-based options accessible to everyone. With a focus on both taste and health, this oat milk is set to become a staple in homes across Japan.

More About Alpro

Alpro, a brand under Danone, has championed plant-based food since its inception in 1980. Operating across several European countries and known for its dedication to sustainability and health, Alpro aims to lead the plant-based food market by offering products that are both delicious and conscious of health impacts.

For additional information regarding the Alpro Barista Series and product details, visit Alpro's Official Website.