Junlebao and APV Forge Partnership for Advanced Milk Processing in Southern China

Junlebao and APV: A New Chapter in Dairy Processing



In an exciting development for the dairy industry, Junlebao Dairy, one of China's rapidly expanding dairy companies, has announced a significant partnership with APV, a leading brand under SPX FLOW. This collaboration is set to elevate the production capabilities of the Freshjoy extended shelf-life (ESL) milk line in Southern China, leveraging advanced technology to meet the soaring consumer demand for high-quality, shelf-stable dairy products.

A Game-Changer in Milk Production


The centerpiece of this collaboration is the design and implementation of the largest capacity InfusionPlus UHT (Ultra High Temperature) system ever constructed in China. This impressive setup comprises a 15,000-liter UHT system, complemented by a 40-ton aseptic tank, which together will facilitate Junlebao's ambitious production goals. The intention is to not just meet but exceed the growing consumer appetite for Freshjoy milk, known for its superior taste and nutritional value.

The investment in this advanced technology was prompted by a notable surge in demand for ESL milk in Southern China last year. To expedite delivery, SPX FLOW took the initiative to assemble and test this UHT skid at its Shanghai facility, a strategic shift from its previous manufacturing location in Poland. This local production aims to enhance both efficiency and responsiveness to market needs.

The Freshjoy Advantage


"Freshjoy is a strategic product for Junlebao. After extensive evaluation, we opted for APV's InfusionPlus technology at our launch in 2019," stated Hongbin Yang, Vice President of Junlebao Group and General Manager of its Premium Product Business. He emphasized the company's commitment to quality, noting that the new unit’s specifications match the European InfusionPlus standards while providing proven performance from existing applications.

As demand for ESL milk continues to rise in China, Junlebao’s strategic decision to partner with a retailer that prioritizes local production showcases a responsiveness to both market trends and consumer preferences. The Freshjoy milk is celebrated not only for its fresh taste but also for its exceptional nutritional profile, setting it apart in a competitive market.

Sustaining Quality through Innovation


The InfusionPlus technology employed by APV does more than just process milk; it significantly enhances the nutritional quality and safety of dairy products. The UHT method used entails flash-heating milk and immediately cooling it within microseconds, ensuring that essential vitamins and nutrients are retained. Research indicates this technology preserves up to 70% more vitamins compared to alternative methods, addressing growing consumer interest in health and wellness.

APV's commitment to bolstering local manufacturing capabilities in the dairy sector is further underscored by Hua Jin, SPX FLOW Key Account Manager. He stated, "This project reaffirms our dedication to supporting regional growth through scalable, high-quality technology." The successful commissioning of this system, anticipated in September, is projected to not only enhance Freshjoy's market footprint across China but also maintain the distinctive taste and nutritional value that consumers have come to expect.

Conclusion


As this partnership unfolds, it is poised to transform the landscape of dairy production in Southern China. With growing urbanization and rising health awareness among consumers, the demand for convenient yet nutritious milk alternatives like Freshjoy is likely to escalate. The collaboration between Junlebao and APV exemplifies how innovation and strategic partnerships can pave the way for sustainable growth in the dairy industry. This synergy could very well define the future of dairy processing in China, setting a new benchmark for other industries to follow.

To discover more about APV UHT systems and their innovative solutions, visit SPX FLOW.

About SPX FLOW, Inc.


SPX FLOW, based in Charlotte, N.C., is dedicated to improving the world through pioneering and sustainable solutions. With a strong presence in over 25 nations and products aimed at numerous industries, SPX FLOW continues to drive the evolution of important processes in nutrition and health.

Topics Consumer Products & Retail)

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