Step into Spring with Hawkins Disney Fair's Limited-Time Charm Campaign

Step into Spring: Hawkins Disney Fair

This spring, Hawkins is inviting children to experience magic at their feet with the launch of the Hawkins Disney Fair campaign, set to commence on April 24. This exciting event, held across all ABC-MART locations and the ABC-MART online store, will run until May 19.

About the Hawkins Disney Fair

Hawkins Disney Fair is a limited-time promotion that will delight young fans of Disney princesses. Customers purchasing two eligible items from the Frozen Shoes and Princess Shoes collections during the campaign period will receive a special acrylic charm featuring characters from "Frozen." Furthermore, anyone purchasing one eligible item from either the physical stores or the e-commerce site will be rewarded with a charming sticker. It’s important to note that the charm giveaway is limited to selected brick-and-mortar stores, and online purchasers will not qualify. Details regarding participating locations can be found on the official website.

New Arrival: Love Mellow Princess Sneakers

A standout item in the Disney Fair is the newly launched "Love Mellow Princess" Mary Jane sneakers, designed with inspiration from "Frozen" and "Tangled." This two-strap style embraces the whimsical essence of Disney princesses, ensuring a secure fit while blending comfort and cuteness.

Each design features a unique motif: one reflects the snowy beauty of "Frozen" while the other captures the floral elegance of "Tangled." Crafted with attention to detail, both models are embellished with an aurora material icon on the strap and filled with enchanting patterns inspired by the beloved stories, transporting children they wear them to a fairytale world. The insoles are adorned with character prints, ensuring delight even when shoes are off, adding a touch of princess charm to everyday outfits. These sneakers are perfect for little princesses, making outings more joyful and exciting.

Special Shoe Lineup

The Love Mellow Princess sneakers are available in sizes ranging from 16cm to 20cm in two magical color options: FROZEN and RAPUNZEL. Each pair is priced at ¥6,050 (tax included).

The campaign will also include a variety of other stylish shoes:

- Frozen Shoes:

- Jelly – available in 14cm to 20cm, colors: FROZEN WHITE and FROZEN BLUE at ¥3,190 (tax included).
- Love Mellow Flora – available in 16cm to 20cm, color: ELSA for ¥6,490 (tax included).

- Princess Shoes:

- Jelly – available in 14cm to 20cm, colors: ARIEL and RAPUNZEL at ¥3,190 (tax included).
- Love Mellow Flora – available in 16cm to 20cm, colors: ARIEL and RAPUNZEL for ¥6,490 (tax included).

ABC-MART Overview

Founded in 1985, ABC-MART began as a subsidiary of the international trading company Kokusai Boeki. The company has always operated under the philosophy of offering "global quality at global prices." Committed to delivering high-quality footwear directly to consumers, ABC-MART has expanded to include over 1,081 stores in Japan and numerous international locations across South Korea (316), Taiwan (63), the United States (8), and Vietnam (5). The company aims to establish itself as a globally recognized store brand.