Kirin Good Ale Launches New TV Commercial Featuring Haruka Ayase and Mrs. GREEN APPLE
Kirin Beer has made a splash with its new TV commercials for the popular beverage "Kirin Good Ale." Featuring renowned actress Haruka Ayase, rising star Minami Hamabe, and actor Ryohei Suzuki, the commercials feature a stirring rendition of the original song "GOOD DAY," written and specially arranged for the campaign by the popular band Mrs. GREEN APPLE. This collaboration is truly impressive, as it showcases a choir and instrumental ensemble comprising about 500 individuals, promising a vibrant atmosphere sure to energize the audience.
The new TV commercials, titled "The Beer Filled with Thoughts" (30 seconds) and "The Great Choir Chapter" (90 seconds), will begin airing nationwide on May 18, 2026. Following the overwhelming success of Kirin Good Ale, which surpassed 50 million units sold in just three months, Kirin aims to promote a sense of joy and happiness across Japan. The captivating visuals of the commercials effectively convey the idea of uniting people through the enjoyment of beer.
The CM kicks off with a soothing hum from dammous voice Omori, gradually joined by an expansive choir of over 200 voices that create an overwhelming soundscape. The ensemble, led by its four brand representatives, moves dynamically as they clap, sing, and toast, fully embodying the emotional connection the brand wants to foster between people. The excitement is palpable as Ayase enthusiastically declares, "This is turning out to be incredible!" expressing joy at how beloved Kirin Good Ale is becoming nationwide.
In a special twist, Mrs. GREEN APPLE's song "GOOD DAY" is arranged specifically for this campaign, intended to burst forth with energy and positivity as it unfolds through a grand choral performance. Omori's evocative humming sets the stage, drawing onlookers into a jubilant a cappella moment before the music builds up into a celebratory atmosphere. The dynamism of the sound serves as a tribute to the burgeoning popularity of Kirin Good Ale across the country.
The brand representatives took part in interviews reflecting on the day of the CM shoot. Ayase mentioned, "Today, we had even more people joining in song than ever before, creating an atmosphere even more thrilling than the previous occasions." Suzuki added, "I was genuinely surprised when I saw that the number of participants doubled since our last shoot. It was fantastic to see everyone so engaged." Hamabe expressed how the teamwork has fostered a deeper bond over time, stating, "The camaraderie among us has really grown, making the celebratory moments feel particularly joyous."
From Omori’s perspective, he noted, "With each shoot, everyone becomes more relaxed and connected, sharing a heartfelt toast. Witnessing a choir and instrumental ensemble of even 500 is remarkable, filled with warmth and enthusiasm across the location."
Overall, the feedback from those close to them has been immensely positive. Ayase reflected, "I've heard so many comments like, 'I bought Good Ale!' and it makes me realize that our campaign has reached so many people. My family's fridge is filled with Kirin Good Ale, and we're all enjoying it together!" Suzuki echoed this sentiment, adding that he enjoys a good can after a day’s hard work. Meanwhile, Hamabe shared how common it is to see fans purchasing the drink on the way home, triggering thoughts of wanting to share a toast with friends or loved ones. Omori humorously concluded that when returning to his family home, it was delightful to find Kirin Good Ale already stocked in the fridge.
"When do you each enjoy Kirin Good Ale?" was a popular question during the interviews. Ayase mentioned savoring it at the end of a hard day, while Suzuki enjoys it while watching his favorite shows. Hamabe shared her unique way of toasting beers after a movie night with friends, making it a dessert-like finale. Omori prefers a stylish sip from a wine glass, earning reactions of awe from his co-stars, reminiscing the refreshing pleasure of Kirin Good Ale.
"Every time we deliver encouragement together, I'm reminded that we’re making a positive impact," Ayase smiled, as they all nodded in agreement. Hamabe expressed joy at spotting promotional displays in supermarkets, feeling a reciprocal encouragement coming from their initiatives that not only brightened others' days but also inspired her. On a note of optimism, Omori added, "Today’s filming showcased the essence of ‘GOOD DAY’ and ‘Kirin Good Ale,’ symbolizing the joy we aspire to promote. We’re eager to expand this message further and wider!"
In addition to the commercials, behind-the-scenes footage will be released on YouTube starting May 18, showing the lively atmosphere during the shoot, where not only the brand representatives but the entire team was able to participate in a fun and enjoyable setting. The context of their collaboration and chemistry with a choir and instrumental group of this scale radiated throughout the filming, making for a heartfelt and memorable experience.
The new TV commercials are supported by strong online content, promoting the encouraging and uplifting essence Kirin Good Ale seeks to cultivate across Japan. As the excitement builds, viewers can expect to see the commercials on their screens soon, waiting to feel the vibrant energy of this unique campaign.
The new TV commercials, titled "The Beer Filled with Thoughts" (30 seconds) and "The Great Choir Chapter" (90 seconds), will begin airing nationwide on May 18, 2026. Following the overwhelming success of Kirin Good Ale, which surpassed 50 million units sold in just three months, Kirin aims to promote a sense of joy and happiness across Japan. The captivating visuals of the commercials effectively convey the idea of uniting people through the enjoyment of beer.
The CM kicks off with a soothing hum from dammous voice Omori, gradually joined by an expansive choir of over 200 voices that create an overwhelming soundscape. The ensemble, led by its four brand representatives, moves dynamically as they clap, sing, and toast, fully embodying the emotional connection the brand wants to foster between people. The excitement is palpable as Ayase enthusiastically declares, "This is turning out to be incredible!" expressing joy at how beloved Kirin Good Ale is becoming nationwide.
In a special twist, Mrs. GREEN APPLE's song "GOOD DAY" is arranged specifically for this campaign, intended to burst forth with energy and positivity as it unfolds through a grand choral performance. Omori's evocative humming sets the stage, drawing onlookers into a jubilant a cappella moment before the music builds up into a celebratory atmosphere. The dynamism of the sound serves as a tribute to the burgeoning popularity of Kirin Good Ale across the country.
The brand representatives took part in interviews reflecting on the day of the CM shoot. Ayase mentioned, "Today, we had even more people joining in song than ever before, creating an atmosphere even more thrilling than the previous occasions." Suzuki added, "I was genuinely surprised when I saw that the number of participants doubled since our last shoot. It was fantastic to see everyone so engaged." Hamabe expressed how the teamwork has fostered a deeper bond over time, stating, "The camaraderie among us has really grown, making the celebratory moments feel particularly joyous."
From Omori’s perspective, he noted, "With each shoot, everyone becomes more relaxed and connected, sharing a heartfelt toast. Witnessing a choir and instrumental ensemble of even 500 is remarkable, filled with warmth and enthusiasm across the location."
Overall, the feedback from those close to them has been immensely positive. Ayase reflected, "I've heard so many comments like, 'I bought Good Ale!' and it makes me realize that our campaign has reached so many people. My family's fridge is filled with Kirin Good Ale, and we're all enjoying it together!" Suzuki echoed this sentiment, adding that he enjoys a good can after a day’s hard work. Meanwhile, Hamabe shared how common it is to see fans purchasing the drink on the way home, triggering thoughts of wanting to share a toast with friends or loved ones. Omori humorously concluded that when returning to his family home, it was delightful to find Kirin Good Ale already stocked in the fridge.
"When do you each enjoy Kirin Good Ale?" was a popular question during the interviews. Ayase mentioned savoring it at the end of a hard day, while Suzuki enjoys it while watching his favorite shows. Hamabe shared her unique way of toasting beers after a movie night with friends, making it a dessert-like finale. Omori prefers a stylish sip from a wine glass, earning reactions of awe from his co-stars, reminiscing the refreshing pleasure of Kirin Good Ale.
"Every time we deliver encouragement together, I'm reminded that we’re making a positive impact," Ayase smiled, as they all nodded in agreement. Hamabe expressed joy at spotting promotional displays in supermarkets, feeling a reciprocal encouragement coming from their initiatives that not only brightened others' days but also inspired her. On a note of optimism, Omori added, "Today’s filming showcased the essence of ‘GOOD DAY’ and ‘Kirin Good Ale,’ symbolizing the joy we aspire to promote. We’re eager to expand this message further and wider!"
In addition to the commercials, behind-the-scenes footage will be released on YouTube starting May 18, showing the lively atmosphere during the shoot, where not only the brand representatives but the entire team was able to participate in a fun and enjoyable setting. The context of their collaboration and chemistry with a choir and instrumental group of this scale radiated throughout the filming, making for a heartfelt and memorable experience.
The new TV commercials are supported by strong online content, promoting the encouraging and uplifting essence Kirin Good Ale seeks to cultivate across Japan. As the excitement builds, viewers can expect to see the commercials on their screens soon, waiting to feel the vibrant energy of this unique campaign.
Topics Consumer Products & Retail）
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