Sweet vs. Spicy Election: Your Vote Matters in This Exciting Giveaway!

The Great Sweet vs. Spicy Election Campaign by Hokkaido SNOW & SWEETS

Hokkaido SNOW & SWEETS, under the leadership of Laox Global Retailing Co., is set to launch an engaging initiative titled "The Great Sweet vs. Spicy Election" from October 1 to October 15, 2025. This unique campaign aims to highlight the charm of Hokkaido by indulging sweet enthusiasts and spicy aficionados alike.

The focus of this campaign is a friendly competition between sweet treats and savory retort curry, inviting customers to vote for their favorite option. As a special incentive, all voters who support the winning side will receive delightful goodies as a thank-you for participating.

Campaign Overview

- Voting Period: October 1, 2025, to October 15, 2025
- How to Vote: Participants can cast their vote through the official Hokkaido SNOW & SWEETS app by selecting from a list of representative products. Each individual is allowed only one vote.
- Announcement of Results: The results will be unveiled on October 16, 2025, with digital vouchers sent to the voters via the app.
- Prize Redemption Period: Winners can claim their rewards between October 17 and October 31, 2025. The prizes can be collected at the Hokkaido SNOW & SWEETS locations in Akihabara and Ginza, as well as at the LAOX store in Asakusa.

This campaign not only encourages customer engagement but also aims to boost awareness and appreciation for Hokkaido’s delectable offerings. By merging food preferences with a competitive spirit, the initiative is poised to attract a wide demographic, especially among foreign tourists visiting Japan.

About Laox Global Retailing Co.

Operating as a key player in Japan's retail industry, Laox is proud to offer specialized services that cater to inbound tourists. The company strives to provide a diverse range of products and experiences that resonate with both local and international clientele. Furthermore, Laox is committed to sustainability and making a positive impact on environmental issues, ensuring that their business practices contribute to a better future.

This election-style campaign is more than just a fun contest; it's an opportunity for the community to come together and celebrate their favorite flavors from the Hokkaido region. Stay tuned, make your vote count, and get ready to relish the rewards in this culinary showdown!