Justt Collaborates with Ron Feldman to Optimize Franchise Profitability Through Payment Management

Justt and Ron Feldman: A Revolutionary Partnership for Franchisors and Franchisees

In a groundbreaking collaboration, Justt, a leading player in AI-driven chargeback management, has partnered with franchise veteran Ron Feldman. This strategic alliance aims to empower franchisors and franchisees to uncover hidden profitability, particularly in the realm of payment management. Their joint goal is to tackle the pervasive issues of chargebacks, payment disputes, and unnecessary refunds that disrupt franchise operations.

Tackling the Invisible Margin Problem

Digital payments have transformed the landscape of franchising. With membership models and card-not-present transactions gaining prominence, disputes have emerged as a hidden margin killer. They not only erode revenue but also introduce a layer of complexity that varies between franchise locations. Justt's state-of-the-art platform automates the entire dispute workflow, providing recommendations on which disputes to engage with based on a careful analysis of return on investment (ROI). This technology grants centralized visibility for both franchisors and multi-unit operators, streamlining their financial operations.

Reagan Evans, Chief Revenue Officer of Justt, emphasizes the importance of enabling operators to focus on customer service rather than being bogged down by administrative tasks. He remarks, “Franchising thrives when operators can prioritize serving customers instead of getting entangled in paperwork and changing payment regulations.”

This partnership is particularly noteworthy due to Feldman's extensive experience in franchising. With over 30 years dedicated to supporting franchise brands in achieving efficient growth, he possesses an intricate understanding of where hidden costs can leak out. Together, Justt and Feldman are set to provide franchisors and franchisees with the tools necessary to reclaim lost profits and alleviate operational burdens without the need for expanding workforce numbers.

The Journey Towards Standardization

Feldman asserts the necessity of establishing standardized processes across franchise locations to combat the pressures impacting franchisee economics. He notes that the advent of new technologies can significantly aid in improving profitability within franchises, stressing the role Justt can play by offering scalable and standardized solutions to protect revenue.

“Disputes, fees, and inconsistent procedures can quietly erode profits post-sale,” Feldman explains, highlighting that many franchise systems currently overlook these issues. With Justt, there is a clear opportunity to introduce discipline and standardization to often neglected aspects of the profit and loss statement.

Debuting at the IFA 2026

As part of their commitment to the franchise community, Justt has become a member of the International Franchise Association (IFA) and will be featuring alongside Feldman at the upcoming IFA Annual Convention, scheduled to unfold from February 23 to 25, 2026. This event will take place at the Mandalay Bay Convention Center in Las Vegas and is poised to be a platform for unveiling solutions targeted at enhancing franchise profitability.

About Justt

Justt offers an AI-powered solution designed for chargeback automation and payment dispute management. Having earned the trust of over 250 leading enterprises, including household names like DoorDash and BestBuy, the platform aims to reduce revenue losses stemming from chargebacks. By advising businesses on whether to contest or concede disputes based on potential ROI, Justt effectively transforms what once was a cumbersome process into a more manageable and automated operation.

About Ron Feldman, CFE

Ron Feldman, certified franchise executive (CFE), comes with three decades of active involvement in the franchising sector. His experience extends to holding senior roles focused on franchise finance and growth, including his time at ApplePie Capital. Additionally, he actively contributes to the franchise community through his leadership roles within the International Franchise Association.

Through their collaborative effort, Justt and Ron Feldman are paving the way for a more profitable and efficient future for franchising, ensuring that operators can focus on customer engagement and satisfaction while minimizing disputes and financial inefficiencies.